4 Questions to Ask Before you Hire an SEO Company (and it’s not just about money)
If you aren’t on the first page of results on search engines such as Google, Yahoo or Bing, you are probably aware that your potential consumers aren’t able to find you.
Being on the first page of search results increases your visibility and it is important to ensure that you are on the first page of search engines because it also boosts traffic and potentially sales to your business. However, these days many business owners are lacking the expertise and time to boost their business’s search engine ranking. Therefore, you might find yourself in need of an SEO company.
Hiring an SEO company is an important process because every company offers slightly different packages and methods of boosting your SEO. There are also a lot of fake SEO companies who use black hat methods to give you results (and this could lead to a penalty from Google). Therefore it is important to ask the right questions before you choose an SEO company. (Money is an important factor to ask about and it is well known as such a common question, therefore there is no need to list and explain it below.)
Listed below are the top 4 questions to ask before your hire an SEO company.
1. Do you have clients similar to my industry?
This is probably one of the most important questions you should ask. It is ideal to hire an SEO company that has experience in your business’ industry. This would ensure the SEO agency understands the market and what it takes to boost your search engine ranking faster.
2. Do you know details about the Google algorithm changes?
All proper SEO companies should be aware of all the recent changes/ updates to Google’s algorithm, this includes the Panda and Penguin updates. They should also know in detail what exact changes were made and why they are important.
3. When will I start seeing results?
This question is important to ask, however it is difficult for an SEO agency to answer. This is because every situation and business is different; there are different factors effecting your business and it can be difficult to accurately predict results.
However, most agencies will be able to deliver results in 4 to 6 months. It is important to remember that SEO is long term, and results must be sustainable, therefore if companies are offering you quick results in 1 month or less this is unreliable.
4. Will you involve me in the process?
You should be involved as much as possible in the SEO process. You will also have to indicate how much power you would like to give your SEO company (i.e. can they make decisions and changes without your approval or would absolutely everything have to go through you first).
There is likely to be a balance between the two.
You hired an SEO company partly because you didn’t have the time to do it yourself, therefore if everything has to go through you first, this will not only dramatically slow down the process but you will also be spending a lot of your time on SEO decisions.
Therefore, you must hire an SEO company that you trust.
As a content writer, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.