What is Google Ads?
Google Ads is a PPC platform which enables you to target ads to specific people who are looking for your products or services, avoid displaying ads to people who are not likely to convert for you and maximise the return on your investment.
How much does it cost?
To understand the costs of an effective Google Ads campaign, you must distinguish between two key inputs:
You set a budget which limits the maximum amount that will be used for your Google campaign. The amount is paid to Google and consumed when people click on your ads. The cost of each click is determined by Google based on the quality of ads and auctions conducted between advertisers.
Even if your Google Ad does appear for a search query, you are only charged if the user actually clicks through to your site.
This is the fee payable to SEO Shark as remuneration for our services in preparing and optimising your Google Ads campaign.
What is included in your PPC?
- Setting up and configuration of a Google Ads account
- Creating groups of ads, preparing your advertising and your keyword selection
- Creating landing pages
- Maintaining and optimising your campaigns for 1 month
- Bid management
If you are interested in more extensive packages, select one of the below PPC packages or contact our team.