What is Google Ads?
Google Ads is a PPC platform which enables you to target ads to specific people who are looking for your products or services, avoid displaying advertisements to people who are not likely to convert for you and maximise the return on your investment.
How much does it cost?
To understand the costs of an effective Google Ads campaign, you must distinguish between two critical inputs:
- Budget for Google Ads
You set a budget which limits the maximum amount that will be used for your Google campaign. The amount is paid to Google and consumed when people click on your ads. Google determines the cost of each click based on the quality of ads and auctions conducted between advertisers.
Even if your Google Ad does appear for a search query, you are only charged if the user clicks through to your site.
- Price for Campaigns
This is the fee payable to SEO Shark as remuneration for our services in preparing and optimising your Google Ads campaign.