The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media.

Yet as the passing of time has occurred, there has been a blurring of the lines between SEO and what the likes of Facebook, Twitter, Instagram, LinkedIn and YouTube can offer online marketers. The tide was always going to turn away from traditional means of brand awareness, but it took some enterprises longer than others to act on this transition.

Photo: ra2studio, Bigstock

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Pay-per-click (PPC) landing pages are a great means of driving your online visibility and earning revenue from consumers. They distill your information down to the essentials, offer a pathway to opt into the product or service, and channels your brand messaging back to the search engine to help your rankings.

This circle is in operation every minute of every hour, every day, week, month and year in the digital sphere. Unlike regular SEO techniques that are derived over a period of months, opting for only the organic clicks that are evolved over a longer time frame, the PPC field is all about maximising exposure and getting a foot into the market.

This mixture of long-term strategy with short-term profitability and attention is quite the balancing act for businesses and brands to get right.

Too much of a patient waiting game and you are left chasing your tail and seeing competitors steal a march on your position. Too hasty with a rush to draw immediate clicks and you are overlooking basic optimisation principles that will help your standing and cut-through in the marketplace.

So how are you meant to make sense of this chaos?

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You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!).

Social media marketing is a great way to both reach and improve your relationships with consumers, as well as allowing another way potential customers can find you. A lot of businesses are active on social media and if you aren’t you are one of the few.

But how many businesses are truly successful with their social media marketing? And how many businesses are using the right strategy to get social media working properly?

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Mobile-friendly is a buzzword that marketers like to throw around, but what does it really mean and is it a necessity for your business?

Speaking in layman’s terms, more people own and operate a mobile phone than a desktop, laptop or tablet. By running a website that is friendly to the hand-held device, your enterprise becomes in sync with the cultural norms of consumers domestically in Australia and those around the globe.

While this is a basic premise that we accept given the data that is on hand and the trend that is organically occurring, there is a strong search engine optimisation (SEO) component that cannot be ignored.

The SEO advantages of mobile-friendly websites are too important to be ignored! Photo: Caspar Rubin, Unsplash

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The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace.

Naturally, as more people adopt SEO practises the rate at which said practises are misused goes up too. Many businesses either misunderstand or undervalue SEO and dismiss it as marketing mumbo jumbo, when in reality it’s the fastest way for them to grow their brand online.

Are you guilty of these common SEO mistakes? Photo: Cookiestudio, Bigstock

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