The debate around Facebook advertising is usually placed from the position of the positive; i.e. what benefits will my enterprise receive from venturing down this path? The social media giant performs well enough advancing their own cause, but few operators take time to see this issue from the other end of the spectrum: just what are we missing out on by not engaging with Facebook?
At the turn of the decade in 2009 and 2010, Facebook likes were the new hot item on the online marketing agenda. The social media giant would enjoy an incredible boom and suddenly a consensus developed that every business from every niche had to have a Facebook page and garner as many likes as humanly possible.
What we had created was a digital arms race – who could climb to the top of the mountain the fastest?
Taking some time to reflect on this trend and the evolutions that have taken place in this space since, the picture today is not as clear in 2018. Twitter, Instagram, YouTube, LinkedIn and others have flooded the social media environment and enterprises are finding new and innovative ways of achieving their revenue targets.
Across your journey to increase the reach of your brand through search engine optimisation (SEO) techniques, the domain name will soon emerge. This can be located in any web browser – offering a concise link that enterprises will promote throughout all of their marketing campaigns.
Take the example of Google’s homepage domain http://www.google.com.au. Here we will find:
- Protocol: http://
- Subdomain: www.
- Domain name (Second-Level domain): google
- Top-Level domain: .com.au
The domain name is considered to be the second level of the process and this is where companies need to spend money on registering their title with the appropriate online authorities.
One of these operations domestically is Netregistry, a site that packages together hosting and marketing services but their key offering is providing domain registration. They are one of many in this marketplace.
Business blogging is a key marketing tool for businesses to gain more online visibility, and is primarily used as a kind of short-form piece of content to explain certain actions related to your particular industry. Your business blog will ideally always cover topics that have some relevance to your business – directly or indirectly.
What does a business blog do?
A blog enables you to get more traction online, so that you can be found on the Internet when users search for keywords related to the business you operate in. Your business could pop up in multiple places – on search engines, on blog posts, on social media and much more. Business blogging is one of the best ways to get your brand out to users looking for similar products and services online.
Different from personal blogs, business blogs are not hobbies and help your business make money. They are part of your marketing framework, just like emails, newsletters and social media to support business growth.
This guide aims to help you understand why your business needs a well-written blog.
Online marketers who preach one mode of operation for all your search engine optimisation (SEO) goals are kidding themselves. Or more to the point, they are kidding you!
Taking your domain and elevating it to a healthy ranking score on Google is a science that is part exact, part creative and part keeping abreast of all the rapid changes that are occurring behind the scenes. Web owners and Google engineers are human after all and it is how each party reacts to an evolving landscape that ultimately shapes what we end up working with.
It is in this respect that it is best to avoid heavy textbooks on the subject or even sites that are out-dated by more than a year or two at most. What was a brilliant method back in 2015 could very well be old news today, having been surpassed by a superior activity or affected dramatically by a Google algorithm change.
2018 has seen unprecedented growth in a recent search engine optimization trend – that is, the increase in voice search queries, which now poses a new issue for the effective marketer to consider should they want to keep abreast of the current trends and gain a competitive edge for their projects.
Several reasons have been attributed to this recent growth, including the advent of voice-controlled household products such as Google Home and Amazon Alexa, the increase in the use of voice search assistants such as the iOS’s Siri and Microsoft Cortana, and the ever-increasing accuracy of the technologies behind these services.
Growth of this trend is undeniable and it is now more important than ever for marketers to adapt their SEO strategy, or remain left behind. Here are some reasons why.
Search engines are now a major marketing channel for businesses attempting to get as much traffic to their sites as possible. Not only is the internet and social media one of, if not the, biggest sources of information for the consumer in the present world but data also shows that a notable majority of people will conduct a search engine search prior to making any purchase.
The implications of this are essentially two fold;
- Businesses must have quality SEO methods in place and;
- Those that don’t will fall behind.
Having a good understanding of the available tools for improving SEO is the first step to ensuring success. WordPress is designed to help improve search engine optimisation for organisations in a simple and effective way.
The domain of online marketing opens up a plethora of options and opportunities for brands to increase their reach. Savvy operators are always tapping into new trends and evolving their internal process to ensure that the competition does not score an easy leg up while they are resting on their laurels.
Hashtags are one example that feeds into this evolution, starting out as something of a nifty digital toy before enterprises suddenly realised the potential that it has.
The battle between search engines to compete for market dominance never really had an opportunity to take place. By the time other brands had emerged to garner their own corner of the service, Google had established itself as the chief source for all things Internet search since its inception in 1998 (although it did operate under the original guise of Jerry’s Guide to the World Wide Web before that juncture).
In that sense, absolutely nothing has changed nor will change in the short to medium-term. However, what gives analysts cause for hope that Google will have genuine competition down the line is the rise in the Microsoft platform Bing.
Let us make one clear admission right here and now – Google holds the largest stake in search engines and software to improve search engine optimisation (SEO) performance. There is no escaping this fact, opening up multiple pathways via the likes of Google Analytics, Google Keyword Planner and Google Scholar to enhance the user’s online capabilities.
However, this is not to say that other avenues are to be ignored altogether. With millions of users monthly swarming to other outlets to search for brand names, domains and services, it makes sense to engage with these platforms to improve your standing in an already crowded marketplace.