Facebook likes

Simple (and free!) ways to get more likes for your Facebook business page

Even if you have been living under a rock for the past decade, you would still probably be aware of Facebook. Over the years Facebook has changed and grown into the powerful social player it is today.

Many people use Facebook for personal reasons as well as another way for their business to communicate with consumers. Businesses now understand the true potential that Facebook holds and they are constantly looking for ways to improve the total number of likes for their page.

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dreaming about SEO

Uncommon yet effective SEO techniques that will double your traffic

Holding that coveted first position on Google is what we always dream of. But how do we make that dream a reality? As more businesses understand the true power of search engine optimisation, it is becoming increasingly popular and the normal stock standard SEO techniques are slowly becoming overused.

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SEO contract

Things Business Owners Fear About SEO

Starting your own business is scary enough. You are sure to encounter a lot of various challenges on your way to the operation of a successful business. On top of this, there are probably many issues or strategies that will arise and you won’t even know where to start.

Fear of SEO company

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reading headings

9 Tips on how to write a headline that will drive more traffic to your website

As kids we are told not to judge a book by its cover. However, we all know it is always a lot more tempting to pick up the exciting, colourful book with the awesome pictures on it, then the plain stock-standard book. This is the same for headlines. May it be for your blog posts or your website’s landing page, it is important that your headline stands out from the rest.

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SEO impact areas

The move from tactical to strategic SEO

SEO is ever-evolving and in previous years many thought of SEO as a tactical approach to reaching your goals. However, times have changed and now if you truly want to improve your rankings then your thoughts have to be strategic.

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Reasons for Google

Reasons why Google hates your website

Security

Best Cyber-Security Tips for Businesses

Secure your website with httpsAn SSL (Secure Sockets Layer) Certificate is important to ensure that all information on your website is kept safe and encrypted. If you haven’t installed an SSL certificate, you should do it as soon as possible.

However, there are also a few other factors that can be implemented to ensure that your website is safer during this time of increased awareness of cyber-security.

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SEO tips

Ways to take your SEO to the next level

SEO and the best strategies to develop it have certainly evolved dramatically over the past few years. The traditional methods are no longer as effective as they were in the past and there are now new, more effective ways to apply SEO to your business.

These days, more and more businesses understand the importance of SEO and are currently using this strategy to improve their sales. As more businesses are using SEO, it becomes even harder for your SEO strategy to stand out from your competitors and generate significant improvements.

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Adwords

4 Reasons why you should be running SEO and PPC simultaneously

Many businesses seem to use two completely different strategies when approaching SEO and PPC. However, this is certainly not the best tactic as SEO and PPC complement each other and they work very well together.

SEO and AdWords

While running an SEO and a PPC campaign simultaneously it creates a more successful overall strategy. Each campaign helps and boosts the other in a way that they wouldn’t be able to do alone. Running two campaigns simultaneously may take up more resources, but you are more likely to see better results for your business. Read more

best SEO

How SEO has changed in the past decade

SEO is an ever-evolving strategy that is impacted by numerous different factors. Like most things, the past decade has seen some significant changes in SEO.

Google’s constant changing of its algorithm means that the tactics used in search engine optimisation must also change. In order to run a successful SEO campaign, you must be able to identify the changes and adapt ensuring you always keep up-to-date.

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