When a company decides they need to focus on their SEO the first question that they have to ask themselves is if they are going to perform the services themselves in house or if they are going to go with a third party agency. Each scenario has their own merits and drawbacks so it is important that you are aware of both situations.
A common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may share a similar goal, but their life span and methods that they involve differ greatly from one another.
When you start a digital marketing campaign you may have a goal and an ETA in mind. This is pretty standard with any plan you have put into motion as you will be expecting certain types of results at certain points along the campaign. However SEO is one of those campaigns that differs greatly as there is no real end date for the completion of the process.
A New Year brings on New Year’s resolutions for business owners to get their brand and website out their more and start bringing in more profits. An effective way to accomplish this goal is through SEO where you can boost your online presence by being more visible to those who are searching for relevant terms. As time goes on we can also explore new methods within search engine optimisation itself to bring on greater results.
Search engine optimisation (SEO) continues to grow in the modern world of digital marketing, despite what you may hear from other commentators. Since content marketing has elevated its status as the pinnacle of digital marketing, there is still a vital place for SEO.
Google News is an often overlooked but incredibly powerful means of generating real-time traffic to your website. And the good news is you don’t have to be a journalist to be featured on it! Many bloggers and digital content producers are benefitting from the improved visibility that Google News provides.
That being said, Google News is news-focused, which means your article is unlikely to be included if it’s a piece of evergreen content or a listicle. It’s crucial that you are posting timely, original and topical content that will be considered as ‘news’.
Digital marketing is arguably one of the most important factors for businesses today. The process of digital marketing encompasses SEO strategies which help people to find websites.
Essentially, the better your digital marketing and SEO strategy is, the higher your website will rank on Google’s search and therefore more people will visit your website.
For an SEO copywriter, landing pages are one of the most important pieces of website content that can be requested. In the context of digital marketing, a landing page is a specially created web page designed for a user to arrive on after licking on a PPC (pay-per-click) advertisement.
For a copywriter, landing pages lean more on the salesy side of the spectrum – they involve spruiking a product or service using the brand’s authoritative voice. Essentially, these pages are designed to persuade the reader that they have found what they are looking for and that they should engage with your CTA (call to action).
An impactful social media marketing campaign needs a variety of elements to work harmoniously. For the inexperienced digital marketer, this can sometimes prove to be a challenging task, especially if resources are limited.
Many people underestimate the power of social network outreach, acknowledging that it’s “better than nothing” but not really taking it as seriously as their other marketing efforts. In truth, social media marketing can be one of the most powerful avenues for generating more interest, engagement and, most importantly, leads.
SEO (search engine optimisation) is still quite a young discipline when compared with the history of marketing as a whole. This relative infancy leads a large number of business leaders to be sceptical of SEO simply because they don’t understand its clear benefit for their organisation.
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