You’re probably thinking that the big corporations have it pretty easy. They have all the resources in the world, experienced individuals in all the important positions, an established brand name and a competitive advantage. Why would the big conglomerates need SEO? The fact of the matter is all companies, regardless of their size and status in the market, should be looking into SEO strategies and how they can enhance their online presence. So, how should the big companies use SEO to their advantage? Is it much different from how smaller or medium sized firms would use SEO to their advantage? And how do they ensure they use effective SEO strategies? Let’s take a look!
These days it is imperative to accompany your social media post with an image. It is well known that if you post on your social media campaign and don’t include a photograph, you are less likely to see a higher level of user engagement. If you aren’t willing to pay for access to databases that contain photographs it can be difficult to determine which images are free of copyright.
Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions.
The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases real people are looking up in search engines.
Researching actual search terms being plugged into Google reveals what topics are trending and the more frequently searched phrases – for example, ‘Sydney wedding photography’ vs ‘wedding photography in Sydney’. This knowledge informs content creation and digital marketing strategies.
Backlinks have always been valuable for SEO, but as Google has started to punish websites that have low quality links they have become harder to get. Webmasters are becoming cautious of accepting guest posts and are more and more commonly requiring all links to be nofollowed – no matter how relevant or useful the link is.
It’s always quality over quantity when it comes to digital content, and there are 2 very important things to keep in mind when publishing online…
- You need to sell to internet users, and
- You need sell to search engines
If you are reading this, it is likely you already understand the SEO utility of frequently posting blog articles on your businesses’ website. It’s a great way to show Google that you’re actively engaged with your customers and your industry, making you more authoritative and giving you a better chance of ranking high in relevant search results.
The eCommerce industry has seen some exciting changes in 2018 and has provided some great prospects looking forward. Electronic commerce refers to the commercial transactions carried out over electronic networks, predominantly the internet. What’s so great about it at this point in time?
A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars. One place where you can still get yourself noticed, however, is on search engines.
The changeable and erratic nature of SEO makes for a multidimensional, unstable, and complex practice. It is a market in which the rewards are greatest for those brands which are able to keep pace with evolving paradigms and adapt and employ the latest techniques and technology.
We live in a world that is constantly predicting future paradigms. With businesses investing more than $50 billion on SEO services annually, it is important to keep pace with changes in the SEO economy to ensure this money is spent on techniques that are going to be effective in optimizing sites for search engines.