The debate around Facebook advertising is usually placed from the position of the positive; i.e. what benefits will my enterprise receive from venturing down this path? The social media giant performs well enough advancing their own cause, but few operators take time to see this issue from the other end of the spectrum: just what are we missing out on by not engaging with Facebook?

Running your business without reaching out to Facebook is a waste of potential! Photo: Onephoto, Bigstock

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Across your journey to increase the reach of your brand through search engine optimisation (SEO) techniques, the domain name will soon emerge. This can be located in any web browser – offering a concise link that enterprises will promote throughout all of their marketing campaigns.

Take the example of Google’s homepage domain http://www.google.com.au. Here we will find:

• Protocol: http://
• Subdomain: www.
• Domain name (Second-Level domain): google
• Top-Level domain: .com.au

The domain name is considered to be the second level of the process and this is where companies need to spend money on registering their title with the appropriate online authorities.

One of these operations domestically is Netregistry, a site that packages together hosting and marketing services but their key offering is providing domain registration. They are one of many in this marketplace.

Do you know how domain names effect SEO? Photo: Onephoto, Bigstock

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Online marketers who preach one mode of operation for all your search engine optimisation (SEO) goals are kidding themselves. Or more to the point, they are kidding you!

Taking your domain and elevating it to a healthy ranking score on Google is a science that is part exact, part creative and part keeping abreast of all the rapid changes that are occurring behind the scenes. Web owners and Google engineers are human after all and it is how each party reacts to an evolving landscape that ultimately shapes what we end up working with.

It is in this respect that it is best to avoid heavy textbooks on the subject or even sites that are out-dated by more than a year or two at most. What was a brilliant method back in 2015 could very well be old news today, having been surpassed by a superior activity or affected dramatically by a Google algorithm change.

There are plenty of SEO strategies out there, but do you know which ones are actually working? Photo: Tashatuvango, Bigstock

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Search engines are now a major marketing channel for businesses attempting to get as much traffic to their sites as possible. Not only is the internet and social media one of, if not the, biggest sources of information for the consumer in the present world but data also shows that a notable majority of people will conduct a search engine search prior to making any purchase.

The implications of this are essentially two fold;

• Businesses must have quality SEO methods in place and;
• Those that don’t will fall behind.

Having a good understanding of the available tools for improving SEO is the first step to ensuring success. WordPress is designed to help improve search engine optimisation for organisations in a simple and effective way.

WordPress is a great CMS that has a huge range of useful SEO plugins! Photo: Nelza Jamal, Bigstock

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The battle between search engines to compete for market dominance never really had an opportunity to take place. By the time other brands had emerged to garner their own corner of the service, Google had established itself as the chief source for all things Internet search since its inception in 1998 (although it did operate under the original guise of Jerry’s Guide to the World Wide Web before that juncture).

In that sense, absolutely nothing has changed nor will change in the short to medium-term. However, what gives analysts cause for hope that Google will have genuine competition down the line is the rise in the Microsoft platform Bing.

Growing bored of Google? Bing might be where you go next! Photo: Subodhsathe, Bigstock

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