Australia’s Growing Internet Presence Means You Will Soon Have Access to a New Category of Domain Name

Australia’s Growing Internet Presence Means You Will Soon Have Access to a New Category of Domain Name

This week, auDA have announced that Australians will soon be able to register a new category of domain. In March 2022, domains ending in “.au” will become available. This means that you will be able to register your website as, for example, “yourdomain.au”. Read more

New Promotional Tools Released by Google in Preparation for the Holiday Season

New Promotional Tools Released by Google in Preparation for the Holiday Season

As the year reaches its second half, merchants are preparing for the imminent holiday shopping season. In response to this, in order to make online shopping easier for both customers and merchants, Google has announced the release of a set of brand new promotional tools. Due to the consistently increasing popularity of online shopping, these tools will be introduced to assist consumers in locating the best discounts and deals. Read more

What Ads Creative Studio will mean for creating ads on Google’s platforms

What Ads Creative Studio will mean for creating ads on Google’s platforms

Google have announced that they will be launching a beta version of their brand new platform Ads Creative Studio at the end of July. This platform will consolidate Google’s creative advertising tools and allow ad creators across YouTube, Display & Video 360, and Campaign Manager 360 to have a centralised place to manage the ads that they create. The video, display, and audio ad tools will be available in beta form to Display & Video 360 users at the end of July and to select YouTube Ads users in September. Read more

How to prepare your website for Google’s Page Experience update

How to prepare your website for Google’s Page Experience update

Google’s Page Experience update has officially begun rolling out this week. The rollout is due to be completed by the end of August and will include changes to the way in which Google ranks webpages. According to Google, the update won’t “play its full role” until the end of August and is instead being gradually introduced. The update will affect websites globally and it is important to prepare yourself for the forthcoming changes. Read more

YouTube’s analytics update gives creators better insight into user behaviour

YouTube’s analytics update gives creators better insight into user behaviour

If you are using YouTube to generate content for your business, the new analytics update will be highly beneficial for you. With 5 brand new tools, you will be able to better measure your content’s performance and understand how users are interacting with your page. Read more

Distributed Denial of Service (DDoS) attacks are experiencing a resurgence, what can you do?

Distributed Denial of Service (DDoS) attacks are on the rise. Find out everything you need to know about them and how you can protect you and your business from falling prey to them. Read more

What you can expect from the June 2021 Google Core Update

What you can expect from the June 2021 Google Core Update

The June 2021 Google Core Update began rolling out earlier this week. With the last Core Update taking place almost 6 months ago in December 2020, there are several changes that are important to note. Read more

Everything you need to know about Microsoft’s new advertising solution Unified Smart

Everything you need to know about Microsoft’s new advertising solution Unified Smart

Microsoft has recently announced their new advertising solution, Unified Smart. A range of key advertising tools will be available in one convenient place. This has been announced as an attempt to accommodate for all businesses, small and large, as businesses will only pay for their ad spend, not management or service fees. Read more

Attention all social media marketers: LinkedIn now has boosted posts and Event Ads

Attention all social media marketers: LinkedIn now has boosted posts and Event Ads

It’s official. LinkedIn has announced this week that you will now be able to boost your organic posts in order to reach more people. It has also introduced Event Ads and these two features combined will be highly useful for advertising your business on the platform. To complement these two features, Custom Streaming integrations and Mobile Page Analytics will also be available to improve the usability of the site. Read more

The disagreement on H1 headings- how do you properly use them for SEO?

The disagreement on H1 headings- how do you properly use them for SEO?

Within the SEO industry, there are various different opinions on how to properly utilise headings for optimal SEO results. According to an informal Twitter poll by user @CyrusShepard, there is almost a 50/50 split on whether Google recommends using a single H1 heading in your SEO content or whether you are free to use as many as you want. Read more