If your business has been affected by the COVID-19 (coronavirus) pandemic, then you might think it’s a good time to scale-back your marketing budget and focus on riding out the storm.
We’re here to tell you why you SHOULD NOT cut back on marketing, and instead take advantage of the fact that your competitors are making the mistake of cutting their own budgets.
Coronavirus has well and truly impacted every aspect of normal day-to-day life, including business operations. This has forced many organisations to pivot their usual offerings and make changes to pre-existing strategies in order to abide by current restrictions and public health measures. For some business types, this pandemic has put a complete halt to any activity whatsoever.
While your knee-jerk reaction, as a business owner making tough budgets cut decisions, is to look at your marketing spend; We think it’s crucial that you’re aware that you might be putting yourself at even more of a disadvantage in the long-term.
If your business exists digitally in any form, odds are you will inevitably receive a bad review/s. It doesn’t necessarily mean your service/product sucks (though it could) but generally indicates a misalignment between your customer’s expectations and what was delivered. Essentially, your client wasn’t satisfied with the service they received compared to what they thought your business would provide. What do you do from here?
Everyone has a type. So why spend your money casting a wide net out there for anyone, when you can go straight the ones you know you’ll match with? We aren’t talking about making human love connections here; we mean Keyword Match Types. So, grab some wine, light some candles and get ready for an intimate PPC experience.
We are coming to you today with a very important message –keep your ads up to date!
Even the most innocent and well-intentioned advertisements can go terribly wrong depending on what’s going on in the world. For example, take a look at this ad for facemasks:
Imagine this:
You spend a lot of money on professional SEO services and nothing else because you decide organic performance is most important to your business. After months or even years, your site is finally ranking on the first page of Google for relevant search terms. You’re elated, you’ve made it to the top, and are getting plenty of traffic now. Your competitors won’t know what hit them. Read more →
There has been some recent speculation on Twitter as to whether Google has any patents or research that outline what a ‘natural link profile’ actually looks like.
Google has come out with an update to the algorithm that governs how featured snippets (rank 0 SERP placement) are displayed. The update is designed to make each snippet more useful to users by understanding and checking for which information needs to be refreshed.
Instagram has cracked down and deleted several ‘meme’ accounts that had amassed large followings and were earning significant amounts of revenue via brand partnerships and advertising. The accounts deleted had a combined follower count of more than 30 million users.
In case you didn’t already know, ‘memes’ are those viral pictures and videos with humorous captions. They’re definitely hit and miss, however the virality of them has been noticed by brands who want to reach a younger generation that habitually engages with this kind of content.
t: 1300 732 002
Address: 33/104 Bathurst Street Sydney NSW 2000
4.7 rating out of 49 reviews on Google 