Everyone has a type. So why spend your money casting a wide net out there for anyone, when you can go straight the ones you know you’ll match with? We aren’t talking about making human love connections here; we mean Keyword Match Types. So, grab some wine, light some candles and get ready for an intimate PPC experience.
We are coming to you today with a very important message –keep your ads up to date!
Even the most innocent and well-intentioned advertisements can go terribly wrong depending on what’s going on in the world. For example, take a look at this ad for facemasks:
You spend a lot of money on professional SEO services and nothing else because you decide organic performance is most important to your business. After months or even years, your site is finally ranking on the first page of Google for relevant search terms. You’re elated, you’ve made it to the top, and are getting plenty of traffic now. Your competitors won’t know what hit them. Read more
We have committed a terrible sin.
There has been some recent speculation on Twitter as to whether Google has any patents or research that outline what a ‘natural link profile’ actually looks like.
Google has come out with an update to the algorithm that governs how featured snippets (rank 0 SERP placement) are displayed. The update is designed to make each snippet more useful to users by understanding and checking for which information needs to be refreshed.
Instagram has cracked down and deleted several ‘meme’ accounts that had amassed large followings and were earning significant amounts of revenue via brand partnerships and advertising. The accounts deleted had a combined follower count of more than 30 million users.
In case you didn’t already know, ‘memes’ are those viral pictures and videos with humorous captions. They’re definitely hit and miss, however the virality of them has been noticed by brands who want to reach a younger generation that habitually engages with this kind of content.
Google Maps has been updated on IOS to allow businesses to edit the information in their listings without needing to leave the app. This is helpful if you are looking at your own listing in Google Maps and notice an inaccuracy that could be damaging to your business.
Should you change your website’s URL? Will it damage your SEO to switch out the unique address of your website? Google has tacitly confirmed that keeping the same URL for as long as possible is the best way to protect your SEO growth.
Since the introduction of Google Feed in 2017, expansion into the idea of having a scrollable smart feed of interesting content has expanded. The original concept was to have a list that changes with you. Previously known and introduced as Google Feed, the service has been revamped and re-branded as Google Discover with the addition of important features.