Sometimes you do all the basic things in SEO right and all you are looking for is that 1% of tasks that will give yourself the SEO edge over your competitors. Well breadcrumbs are certainly one of those little tasks you can do to give yourself some extra SEO juice.

Before you ask, no we are not talking about literal breadcrumbs. In the SEO world, breadcrumbs are the links that ensure users have the ability to track the path they take on your website. These usually appear at the top of the page, you have probably already seen them, but might not have known what they are.

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In a very broad context, the overwhelming majority of business operators understand that social media is important to their brand. Trying to source some tangible answers as to how they will achieve that target though – that is an entirely different equation.

Of course there is the bread and butter of what is included as part of this practice: post images, videos and articles; plug products and on-brand content; answer user feedback and integrate social accounts to your website. A fairly simple endeavour from that point of view, isn’t it?

Photo: geralt, Pixabay

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The ability to maximise your SEO potential can always feel as though it is slightly out of grasp. Despite your endeavours to invest in various campaigns and to boost the brand online with a website makeover and an integration of consultants and discussions with experts, you continually feel as though you are behind the eight ball.

What must be stated from the outset is that there are two key facets to this practice that helps to define your success in the long run. One of those is via Off-Page optimisation techniques, seeing link building, brand mentions, social media strategies and other theories utilised away from the domain itself.

Then there is the focus of this discussion point – the all important field of On-Page SEO. What can be incorporated in this regard is every strategy that helps the SERP (search engine results page) dealing directly with the content and structure of the website itself.

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The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media.

Yet as the passing of time has occurred, there has been a blurring of the lines between SEO and what the likes of Facebook, Twitter, Instagram, LinkedIn and YouTube can offer online marketers. The tide was always going to turn away from traditional means of brand awareness, but it took some enterprises longer than others to act on this transition.

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It is no longer acceptable for a brand to avoid the boom of the mobile app explosion. In 2018, smartphone use continues to accelerate and the applications that are installed are a direct function and result of that increase.

Companies that market themselves as industry experts and innovators in their field like to speak a big game, but it is those enterprises that expand their operation to the app market that are really leading the charge. They are literally walking the talk, something that is not always evident when commercial enterprises go head to head to play the PR game.

They see the opportunity where others see risk and a loss of revenue. What the figures and statistics indicates however is that this risk is worthwhile if a strategy can be implemented correctly to earn the clicks, gain the traction and earn the trust of the digital community at large.

So how does a brand reach that pivotal junction in their lifespan?

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