Breadcrumbs and SEO Everything You Need To Know

Breadcrumbs and SEO: Everything You Need To Know

Sometimes you do all the basic things in SEO right and all you are looking for is that 1% of tasks that will give yourself the SEO edge over your competitors. Well breadcrumbs are certainly one of those little tasks you can do to give yourself some extra SEO juice.

Breadcrumbs and SEO Everything You Need To Know

Before you ask, no we are not talking about literal breadcrumbs. In the SEO world, breadcrumbs are the links that ensure users have the ability to track the path they take on your website. These usually appear at the top of the page, you have probably already seen them, but might not have known what they are.

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SEO tips for PPC landing pages

How to use SEO to optimise PPC landing pages

Pay-per-click (PPC) landing pages are a great means of driving your online visibility and earning revenue from consumers. They distill your information down to the essentials, offer a pathway to opt into the product or service, and channels your brand messaging back to the search engine to help your rankings.

This circle is in operation every minute of every hour, every day, week, month and year in the digital sphere. Unlike regular SEO techniques that are derived over a period of months, opting for only the organic clicks that are evolved over a longer time frame, the PPC field is all about maximising exposure and getting a foot into the market.

This mixture of long-term strategy with short-term profitability and attention is quite the balancing act for businesses and brands to get right.

Too much of a patient waiting game and you are left chasing your tail and seeing competitors steal a march on your position. Too hasty with a rush to draw immediate clicks and you are overlooking basic optimisation principles that will help your standing and cut-through in the marketplace.

So how are you meant to make sense of this chaos?

SEO tips for PPC landing pages

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Social Media Tips To Increase Search Ranking

Social media tips to increase your search ranking

In a very broad context, the overwhelming majority of business operators understand that social media is important to their brand. Trying to source some tangible answers as to how they will achieve that target though – that is an entirely different equation.

Of course there is the bread and butter of what is included as part of this practice: post images, videos and articles; plug products and on-brand content; answer user feedback and integrate social accounts to your website. A fairly simple endeavour from that point of view, isn’t it?

Social media tips to increase your search ranking

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Eight Tips for Social Media Marketing with Facebook

Eight tips for social media marketing with Facebook

In the modern world of business and marketing, the use of social media as a marketing platform and tool has rapidly increased. With social media sites quickly becoming the norm of consumer and business engagement, it is clear that both established and emerging firms need to understand the ways in which social media can be utilized to discover new consumer insights.

Eight Tips for Social Media Marketing with Facebook

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The Most Effective Ways To Use On-Page Optimisation

The most effective ways to use on-page optimisation

The ability to maximise your SEO potential can always feel as though it is slightly out of grasp. Despite your endeavours to invest in various campaigns and to boost the brand online with a website makeover and an integration of consultants and discussions with experts, you continually feel as though you are behind the eight ball.

What must be stated from the outset is that there are two key facets to this practice that helps to define your success in the long run. One of those is via Off-Page optimisation techniques, seeing link building, brand mentions, social media strategies and other theories utilised away from the domain itself.

Then there is the focus of this discussion point – the all important field of On-Page SEO. What can be incorporated in this regard is every strategy that helps the SERP (search engine results page) dealing directly with the content and structure of the website itself.

The Most Effective Ways To Use On-Page Optimisation

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How Marketing With Social Media Can Boost ROI

How marketing with social media can boost ROI

It is easy to question the benefits of social media when it comes to your bottom line. After all, how much should you be investing for a like, a share or a follow? Those are markers that don’t automatically add dollars to the balance sheet and can therefore be viewed quite skeptically by business owners looking to maximise their operating potential.

Yet the keyword of that scenario comes down to “investing.” In much the same mold as search engine optimisation (SEO), a process that takes months before results begin to emerge, marketing your brand on Facebook, Instagram, Twitter, YouTube, LinkedIn and Google+ becomes a long-term strategy that builds on trust and loyalty.

So why if the system proves to be so valuable are there still doubters out there invalidating social media? There will be a number of different theories that fit the unique circumstances of that particular enterprise, but it will often be one of two factors:

  1. A lack of patience to see the project through
  2. An inability to formulate a coherent campaign and utilise the social tools at your disposal
How Marketing With Social Media Can Boost ROI

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The Influence of Social Media on SEO

The influence that social media has on SEO

The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media.

Yet as the passing of time has occurred, there has been a blurring of the lines between SEO and what the likes of Facebook, Twitter, Instagram, LinkedIn and YouTube can offer online marketers. The tide was always going to turn away from traditional means of brand awareness, but it took some enterprises longer than others to act on this transition.

The Influence of Social Media on SEO

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Important facts about search engine algorithms

Important facts about search engine algorithms

The algorithms that are updated by the leading search engines are far more than just the small print on the Google terms and conditions. By and large, they help to define how you as an online marketer should operate, because failing to follow the rules and guidelines will make you almost invisible to potential visitors.

In this sense, the art of search engine optimisation has become a digital science that is widely applicable to all enterprises on the World Wide Web, not just those tech savvy startup operations with a fully functioning IT department.

Important facts about search engine algorithms

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SEO tips for mobile app marketing

SEO tips for mobile app marketing

It is no longer acceptable for a brand to avoid the boom of the mobile app explosion. In 2018, smartphone use continues to accelerate and the applications that are installed are a direct function and result of that increase.

Companies that market themselves as industry experts and innovators in their field like to speak a big game, but it is those enterprises that expand their operation to the app market that are really leading the charge. They are literally walking the talk, something that is not always evident when commercial enterprises go head to head to play the PR game.

They see the opportunity where others see risk and a loss of revenue. What the figures and statistics indicates however is that this risk is worthwhile if a strategy can be implemented correctly to earn the clicks, gain the traction and earn the trust of the digital community at large.

So how does a brand reach that pivotal junction in their lifespan?

SEO Tips For Mobile App Marketing

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5 ways to get social media working for your business

5 ways to get social media working for your business

You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!).

Social media marketing is a great way to both reach and improve your relationships with consumers, as well as allowing another way potential customers can find you. A lot of businesses are active on social media and if you aren’t you are one of the few.

But how many businesses are truly successful with their social media marketing? And how many businesses are using the right strategy to get social media working properly?

5 ways to get social media working for your business

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