You’re probably thinking that the big corporations have it pretty easy. They have all the resources in the world, experienced individuals in all the important positions, an established brand name and a competitive advantage. Why would the big conglomerates need SEO? The fact of the matter is all companies, regardless of their size and status in the market, should be looking into SEO strategies and how they can enhance their online presence. So, how should the big companies use SEO to their advantage? Is it much different from how smaller or medium sized firms would use SEO to their advantage? And how do they ensure they use effective SEO strategies? Let’s take a look!

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Knowing the ins and outs of the keyword research process really is key to optimizing digital content in today’s landscape full of users going to Google with a wide range of questions.

The first thing you may be wondering is what is keyword research? This is the process of discovering the specific words and phrases real people are looking up in search engines.

Researching actual search terms being plugged into Google reveals what topics are trending and the more frequently searched phrases – for example, ‘Sydney wedding photography’ vs ‘wedding photography in Sydney’. This knowledge informs content creation and digital marketing strategies.

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It’s always quality over quantity when it comes to digital content, and there are 2 very important things to keep in mind when publishing online…

1. You need to sell to internet users, and
2. You need sell to search engines

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The eCommerce industry has seen some exciting changes in 2018 and has provided some great prospects looking forward. Electronic commerce refers to the commercial transactions carried out over electronic networks, predominantly the internet. What’s so great about it at this point in time?

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A small business is at a massive disadvantage when there is a big multinational company in the same industry. You will have a much lower budget for advertising and marketing yourself, as well as less ability to absorb losses due to increased competition or price wars. One place where you can still get yourself noticed, however, is on search engines.

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