The Influence of Social Media on SEO

The influence that social media has on SEO

The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media.

Yet as the passing of time has occurred, there has been a blurring of the lines between SEO and what the likes of Facebook, Twitter, Instagram, LinkedIn and YouTube can offer online marketers. The tide was always going to turn away from traditional means of brand awareness, but it took some enterprises longer than others to act on this transition.

The Influence of Social Media on SEO

Photo: ra2studio, Bigstock

Read more

Important facts about search engine algorithms

Important facts about search engine algorithms

The algorithms that are updated by the leading search engines are far more than just the small print on the Google terms and conditions. By and large, they help to define how you as an online marketer should operate, because failing to follow the rules and guidelines will make you almost invisible to potential visitors.

In this sense, the art of search engine optimisation has become a digital science that is widely applicable to all enterprises on the World Wide Web, not just those tech savvy startup operations with a fully functioning IT department.

Important facts about search engine algorithms

Photo: REDPEXEL.PL, Bigstock

Read more

SEO tips for PPC landing pages

How to use SEO to optimise PPC landing pages

Pay-per-click (PPC) landing pages are a great means of driving your online visibility and earning revenue from consumers. They distill your information down to the essentials, offer a pathway to opt into the product or service, and channels your brand messaging back to the search engine to help your rankings.

This circle is in operation every minute of every hour, every day, week, month and year in the digital sphere. Unlike regular SEO techniques that are derived over a period of months, opting for only the organic clicks that are evolved over a longer time frame, the PPC field is all about maximising exposure and getting a foot into the market.

This mixture of long-term strategy with short-term profitability and attention is quite the balancing act for businesses and brands to get right.

Too much of a patient waiting game and you are left chasing your tail and seeing competitors steal a march on your position. Too hasty with a rush to draw immediate clicks and you are overlooking basic optimisation principles that will help your standing and cut-through in the marketplace.

So how are you meant to make sense of this chaos?

SEO tips for PPC landing pages

Photo: Alfa Photo, Bigstock

Read more

SEO tips for mobile app marketing

SEO tips for mobile app marketing

It is no longer acceptable for a brand to avoid the boom of the mobile app explosion. In 2018, smartphone use continues to accelerate and the applications that are installed are a direct function and result of that increase.

Companies that market themselves as industry experts and innovators in their field like to speak a big game, but it is those enterprises that expand their operation to the app market that are really leading the charge. They are literally walking the talk, something that is not always evident when commercial enterprises go head to head to play the PR game.

They see the opportunity where others see risk and a loss of revenue. What the figures and statistics indicates however is that this risk is worthwhile if a strategy can be implemented correctly to earn the clicks, gain the traction and earn the trust of the digital community at large.

So how does a brand reach that pivotal junction in their lifespan?

SEO Tips For Mobile App Marketing

Photo: g_peshkova, Bigstock

Read more

5 ways to get social media working for your business

5 ways to get social media working for your business

You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!).

Social media marketing is a great way to both reach and improve your relationships with consumers, as well as allowing another way potential customers can find you. A lot of businesses are active on social media and if you aren’t you are one of the few.

But how many businesses are truly successful with their social media marketing? And how many businesses are using the right strategy to get social media working properly?

5 ways to get social media working for your business

Photo: Porover, Bigstock

Read more

Which social media platforms most influence SEO?

Which social media platforms most influence SEO?

Social media and search engine optimisation (SEO) have been strange bedfellows in the past. One was viewed as a genuine science that integrated thousands of complicated algorithms to determine page results, while the other was a fun means of sharing and promoting content.

As online marketers examine new and improved ways to score views, clicks and impressions on the web, the two worlds would become intertwined as a natural overlap began to occur. Suddenly they have developed a tangible relationship where each entity goes hand in hand.

Which social media platforms most influence SEO?

Photo: Saulo Mohana, Unsplash

Read more

SEO advantages of mobile-friendly websites

SEO advantages of mobile-friendly websites

Mobile-friendly is a buzzword that marketers like to throw around, but what does it really mean and is it a necessity for your business?

Speaking in layman’s terms, more people own and operate a mobile phone than a desktop, laptop or tablet. By running a website that is friendly to the hand-held device, your enterprise becomes in sync with the cultural norms of consumers domestically in Australia and those around the globe.

While this is a basic premise that we accept given the data that is on hand and the trend that is organically occurring, there is a strong search engine optimisation (SEO) component that cannot be ignored.

SEO advantages of mobile-friendly websites

The SEO advantages of mobile-friendly websites are too important to be ignored! Photo: Caspar Rubin, Unsplash

Read more

How SEO translates to better online conversations

How SEO translates to better online conversations

The basic practice of SEO would be forever changed when Google introduced the Hummingbird algorithm change on September 26, 2013. Until this phase of the search engine’s online lifespan, domain and page rankings were indexed according to their keyword performance and sticking to a key set of guidelines and principles that were fairly static.

What Hummingbird introduced was a means of making search more conversational – adapting to the common language of society and reflecting that in their model. This switch demonstrated that optimisation had become more versatile and tapped into cultural norms, something that had not become completely established until that stage.

How SEO translates to better online conversations

SEO helps to encourage higher quality online conversations. Photo: Tero Vesalainen, Bigstock

Read more

The most common SEO mistakes that websites are still making

The most common SEO mistakes that websites are still making

The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace.

Naturally, as more people adopt SEO practises the rate at which said practises are misused goes up too. Many businesses either misunderstand or undervalue SEO and dismiss it as marketing mumbo jumbo, when in reality it’s the fastest way for them to grow their brand online.

The most common SEO mistakes that websites are still making

Are you guilty of these common SEO mistakes? Photo: Cookiestudio, Bigstock

Read more

How engagement with social media helps SEO

How engagement with social media helps SEO

How does social media engagement help your SEO? With Google’s ever-changing and secretive algorithm and the fast-paced nature of web content today, search engine optimisation is a tricky game to get your head around.

There are many factors which determine the ranking of your content on search engine results so it’s important to consider all aspects of SEO – even those that aren’t as visible and evident in boosting your company’s site!

How engagement with social media helps SEO

Digital marketing via social media is important, but how useful is it for SEO? Photo: Freestocks.org, Unsplash

Read more