There are a lot of different tactics and strategies used in the world of SEO. In general, most of these tactics and strategies used fall into one of three different categories, white, black or grey hat SEO. These three “hats” are very different in nature and SEO professionals certainly have different reasons to use each of them.

In the competitive world of SEO, people will try to do anything they can to get an advantage, and sometimes the advantage is unfair to others and not in Google’s (or other search engines or even SEO in general) best practice. SEO uses the different colour hats to explain the different types of tactics being used.

Read more

E-commerce seems to be the way the world is moving, and has been for some time. The current COVID-19 situation has only just amplified the international need for e-commerce business, as most of the world is in lockdown of some sort of form and they are unable to leave their homes for extended periods of time.

If you are currently playing in the e-commerce space, or have done some research, you would know just how busy the market is in many different industries. Despite this competition, the costs of running an e-commerce site are quite low, especially compared to typical brick and mortar businesses.

This attractive low overhead cost means it is easier for you to get your business up and running, but it also means that it is easy for everyone. So, you have to compete with more businesses, as well as the businesses with a typical shop front.

In these uncertain times you should always be looking for something that can give you an edge on your competitors. There are certainly many different ways you can get an edge, but one you should seriously consider is SEO. SEO is an important piece in your e-commerce success puzzle.

Read more

Content is one of the most important aspects of SEO. You should be spending a lot of time creating highly engaging content that specifically targets users with the right intent. The content on your website should help users answer a question and actually give them useful information.

Google is constantly making changes in their algorithm in relation to user intent and having high quality content that have expertise, authoritativeness and trustworthiness (E.A.T). You can no longer really simply say that “content is king” anymore. Yes, content is still important, but it is now about providing the quality content that users crave.

Now, you may think your content is crash hot, but there are always ways to improve. You should never rest on your laurels! Make sure you are constantly looking to try the next big thing and aim to be a pioneer when it comes to trying the latest and greatest in terms of content.

You might be on to other side of the coin, where you don’t actually spend that much time on content and/ or don’t put that much emphasis on it. This could be one of the major reasons why you website isn’t performing as well as you would have hoped in the rankings.

Read more

Google Ads is a great way to get the word of your website out there. They ensure that your listing is visible and you only have to pay when someone clicks on your listing. Google Ads also work pretty well in conjunction with SEO, so you should consider running both these campaigns simultaneously.

Unlike SEO, Google Ads does cost money, and businesses are always looking for ways to reduce costs and make their dollar stretch as far as possible. The good news is that if you do Google Ads properly you can really get a lot of bang for your buck.

However, if you don’t have a full understanding of how Google Ads work and you aren’t on top of your campaign, it could actually mean you end up spending a lot more money or you waste your money on terms that don’t actually convert. This is why it is a good idea to do your research about Google Ads so you know how to use it properly.

Read more

Videos are a great way to engage with your users. More and more people are turning to video content as their favourite type of content, because it is the easiest to consume. If you haven’t already, you should certainly be considering putting together a video strategy.

Creating videos for your business and website can seem a little bit daunting, especially when you think you don’t have the time or proper equipment to make a quality video. Well, the good news is that you don’t actually need to spend a lot of money on fancy equipment, and it doesn’t actually take that long to create.

You only have to take a look at Google’s search engine results page to see just how much real estate video is taking. Google is placing more and more emphasis on videos, so if you don’t have any, you are missing out completely on getting more valuable results page real estate for your website.

Read more