The two worlds of search engine optimisation (SEO) and social media started out as completely separate entities. One was a key tool utilised to drive traffic to websites through clever and canny techniques that only the smartest of professionals could master. The other was social media.
Yet as the passing of time has occurred, there has been a blurring of the lines between SEO and what the likes of Facebook, Twitter, Instagram, LinkedIn and YouTube can offer online marketers. The tide was always going to turn away from traditional means of brand awareness, but it took some enterprises longer than others to act on this transition.