Content is absolutely king when it comes to search engine optimisation, and this is a phrase you may have seen thrown around in the past. It’s certainly true that content is essential in any contemporary digital marketing growth campaign, but that content needs to as conceptually well-developed as it is well-written.
The best content today answers a user’s query in a robust way and is both engaging and informative with regards to one or multiple topic areas. While blog articles and ‘top 10’ lists have their place in the digital content landscape, there are far more impactful types of content that will give you a greater return on investment than a typical content strategy that you may have bought in the past.
At SEO Shark, one of our best competitive advantages is the fact we maintain a team of highly skilled, native English speaking, Australian-born writers who understand how to speak to your audience, and most importantly, how to persuade them. Writing is something that people either can, or can’t do, and you don’t want to waste time with providers who think they can cheap out on this process and outsource essential content creation to third parties who don’t understand the bigger picture of your digital campaign, or how to engage the native-English speaking customers in your target audience.
You can’t discount the power of good writing, and many brands end up sounding either entirely tone-dead or identical to their competitors in how they attempt to communicate and engage with their target. Powerful writing, when targeted properly, can generate traffic and subsequent sales for your company many years after it was initially published, without it costing you an extra cent to continue enjoying its benefits.