|GETTING THE WEBSITE TO THE TOP 3 POSITIONS IN GOOGLE SEARCHES||90% of selected keywords/phrases is in the top 3 results/td>|
|KEEPING THE WEBSITE HIGH IN SEARCH ENGINE RESULTS||the website is maintained at high positions which provide security and a steady increase in the number of new customers|
|GETTING MORE INTERNET TRAFFIC||the internet traffic has increased 864%|
|INCREASING ENQUIRIES||they have noticed increased enquires by 395%|
|GETTING MORE CLIENTS||they have increased the number by 290%|
|INCREASING REVENUE||the revenue increased over 7 times|
|RECOGNISING THEIR BRAND||we have increased their brand recognition among competitors and potential customers|
1) WEBSITE AUDIT
After analysing the domain osullivanlegal.com.au, we diagnosed an unnatural number of malicious links that may have been disrupting the ordinary course of positioning. The team decided to submit a report with all the malicious links to Google and start quality and natural link-building activities according to Google’s guidance.
2) KEYWORD SELECTION
Choosing keywords is a critical step in search engine optimisation. Careful and accurate selection of keywords determines the success of your SEO campaign.
In the beginning, we made a precise analysis of the client’s website and all their competitor’s websites which were ranking on the top of the first page of Google
We also collected Google suggestions using a dedicated tool – Google Keyword Planner which helped us in choosing the most searched phrases related to the client’s industry
We then analysed all the selected keywords in terms of their effectiveness and competitiveness
Based on the above steps, we chose the best keywords to achieve top SEO results. We also picked some low/medium competitive and “long-tail” keywords, which had a low search volume in Google. These keywords are ideal for users who search for a specific product or service and are more likely to become a customer. That’s why long-tail keywords allow for much higher conversation than generic phrases.
We also selected highly competitive terms to increase the interest of potential customers from all locations within Australia.
In total, we selected 40 search phrases for their SEO Campaign.
3) WEBSITE OPTIMISATION
The selected search phrases became the basis for optimising the website. To build a stable network of incoming link, first, we improved the site structure and developed effective and persuasive descriptions for search engines. We also optimised the design and functionality of the site through the following actions:
Benefits from optimising the website:
4) CREATION OF INCOMING LINKS
After site optimisation, our goal was to display the website on the internet. To do so, we started link-building activities. Links (backlinks) were created on highly reputable websites, yielding fast results. After around one month, the websites ranking had improved significantly.