SEO Case Studies
About the client
O’Sullivan Legal is a top law firm in Sydney and has been in operation for over 14 years. They are primarily focused on family and criminal law. It is their priority to always ensure the client comes first. They provide superior expert advice to all their clients and are also very results driven.
From the beginning of our SEO services (September 2015), the company’s priority was to increase the number of visitors and grow internet visibility. To meet their expectations, we implemented the following SEO Strategy.
|GETTING THE WEBSITE TO THE TOP 3 POSITIONS IN GOOGLE SEARCHES||90% of selected keywords/phrases is in the top 3 results/td>|
|KEEPING THE WEBSITE HIGH IN SEARCH ENGINE RESULTS||the website is maintained at high positions which provide security and a steady increase in the number of new customers|
|GETTING MORE INTERNET TRAFFIC||the internet traffic has increased 864%|
|INCREASING ENQUIRIES||they have noticed increased enquires by 395%|
|GETTING MORE CLIENTS||they have increased the number by 290%|
|INCREASING REVENUE||the revenue increased over 7 times|
|RECOGNISING THEIR BRAND||we have increased their brand recognition among competitors and potential customers|
STEPS TAKEN IN OUR SEO STRATEGY
1) WEBSITE AUDIT
After analysing the domain osullivanlegal.com.au, we diagnosed an unnatural number of malicious links that may have been disrupting the normal course of positioning. The team took the decision to submit a report with all the harmful links to Google and start quality and natural link-building activities according to Googles guidance.
2) KEYWORD SELECTION
Choosing keywords is an extremely important step in search engine optimisation. Careful and accurate selection of keywords determines the success of your SEO campaign.
At the beginning, we made a precise analysis of the client’s website and all their competitors websites which were ranking on the top of the first page of Google
We also collected Google suggestions through the use of a dedicated tool – Google Keyword Planner which helped us in choosing the most searched phrases related to the client’s industry
We then analysed all the selected keywords in terms of their effectiveness and competitiveness.
Based on the above steps, we selected the best keywords to achieve top SEO results. We also selected some low/medium competitive and “long-tail” keywords which had a low search volume in Google. These keywords are ideal for users who search for a specific product of service and are more likely to become a customer. That’s why long-tail keywords allow for much higher conversation than generic phrases.
We also selected highly competitive terms to increase interest of potential customers from all locations within Australia.
In total, we selected 40 search phrases for their SEO Campaign.
3) WEBSITE OPTIMISATION
The selected search phrases became the basis for optimising the website. To build a stable network of incoming links, first we improved the site structure and developed effective and persuasive descriptions for search engines. We also optimised the design and functionality of the site through the following actions:
Benefits from optimising the website:
4) CREATION OF INCOMING LINKS
After site optimisation, our goal was to display the website on the internet. In order to do so, we started link-building activities. Link (backlinks) were created on highly reputable websites, yielding fast results. After around one month, the websites ranking had improved significantly.
THE RESULTS SPEAK FOR THEMSELVES
Statistics for the page in the period from January 2017 to November 2017
See For Yourself
Osullivanlegal.com.au can be found on the first page of Google now with over 50 keywords.
- family lawyers Sydney
- family lawyers Sydney CBD
- divorce solicitor Sydney
- family law for dads
- family lawyers Sydney
- best family lawyers Sydney
ARE YOU READY TO INCREASE THE INTERNET TRAFFIC TO YOUR WEBSITE?