SEO Case Studies
About the client:
O’Sullivan Legal is a top law firm in Sydney and has been in operation for over 14 years. They are primarily focused on family and criminal law. It is their priority to always ensure the client comes first. They provide superior expert advice to all their clients and are also very results driven.
From the beginning of our SEO services (September 2015), the company’s priority was to increase the number of visitors and increasing the visibility on the internet. To meet all their expectations, we implemented the following SEO strategy:
|GETTING THE WEBSITE TO THE TOP 3 POSITIONS IN GOOGLE SEARCHES||90% of selected keywords/phrases is in the top 3 results/td>|
|KEEPING THE WEBSITE HIGH IN SEARCH ENGINE RESULTS||the website is maintained at high positions which provide security and a steady increase in the number of new customers|
|GETTING MORE INTERNET TRAFFIC||the internet traffic has increased 864%|
|INCREASING ENQUIRIES||they have noticed increased enquires by 395%|
|GETTING MORE CLIENTS||they have increased the number by 290%|
|INCREASING REVENUE||the revenue increased over 7 times|
|RECOGNISING THEIR BRAND||we have increased their brand recognition among competitors and potential customers|
STEPS TAKEN IN OUR SEO STRATEGY
#1 CLIENT’S WEBSITE AUDIT
After analysing the domain osullivanlegal.com.au we diagnosed an unnatural number of malicious links that can disrupt the normal course of positioning. We have taken the decision to submit a report with all the harmful links to Google and start quality and natural link building activities according to Google guidance.
#2 HOW HAVE WE SELECTED KEYWORDS?
Choosing keywords is an extremely important step in search engine optimisation. Careful and accurate selection of keywords determines the success of your SEO campaign. We did the following actions:
At the beginning we made a precise analysis of their website and all their competitors websites which were ranking on the top of first page of Google.
We also used Google suggestions by using a dedicated tool – Google Keyword Planner which helped us in choosing the most searched phrases related to the client’s industry.
We analysed all selected keywords in terms of their effectiveness and competitiveness.
Based on the above steps, we selected the best keywords for the best SEO results. We also selected some low/medium competitive and “long tail” keywords which have a low number of searches in Google. However, these keywords are the best keywords for people who search for a specific product or service and are more likely to become a customer. That’s why long tail keywords allow for much higher conversion than generic phrases.
We also selected high competitive keywords to increase the interest of potential customers from all locations within Australia.
In total, we selected 40 search phrases for their SEO campaign.
#3 HOW WE OPTIMISED THE WEBSITE?
Selected search phrases became the basis for optimising the website. To build a stable network of incoming links, first we improved the site structure and developed effective and persuasive descriptions for search engines which increased the conversion. We have also optimised the design and functionality of the website, taking the following actions:
Benefits from optimising the website:
#4 HOW WE CREATED INCOMING LINKS?
After optimising the website, our goal was to display the website on the internet. In order to do so, we started link building activities. We have created links (backlinks) on highly reputable websites. We didn’t have to wait long… After one month the website’s ranking improved a lot!
THE RESULTS SPEAK FOR THEMSELVES
Statistics for the page in the period from January 2016 to July 2016
ARE YOU READY TO INCREASE THE INTERNET TRAFFIC TO YOUR WEBSITE?