SEO Case Studies

Our clients come to us because they want to get quality internet traffic which converts into new customers.

It’s simple!

Here is an example of our achievement for one of our clients.

We have the skills to do the same for your website!

SEO Case Studies

About the client:

O’Sullivan Legal is a top law firm in Sydney and has been in operation for over 14 years. They are primarily focused on family and criminal law. It is their priority to always ensure the client comes first. They provide superior expert advice to all their clients and are also very results driven.

arrowFrom the beginning of our SEO services (September 2015), the company’s priority was to increase the number of visitors and increasing the visibility on the internet. To meet all their expectations, we implemented the following SEO strategy:

GOALS RESULTS
GETTING THE WEBSITE TO THE TOP 3 POSITIONS IN GOOGLE SEARCHES action 90% of selected keywords/phrases is in the top 3 results/td>
KEEPING THE WEBSITE HIGH IN SEARCH ENGINE RESULTS action the website is maintained at high positions which provide security and a steady increase in the number of new customers
GETTING MORE INTERNET TRAFFIC action the internet traffic has increased 864%
INCREASING ENQUIRIES action they have noticed increased enquires by 395%
GETTING MORE CLIENTS action they have increased the number by 290%
INCREASING REVENUE action the revenue increased over 7 times
RECOGNISING THEIR BRAND action we have increased their brand recognition among competitors and potential customers
*data from August 2016

STEPS TAKEN IN OUR SEO STRATEGY

#1  CLIENT’S WEBSITE AUDIT

arrowAfter analysing the domain osullivanlegal.com.au we diagnosed an unnatural number of malicious links that can disrupt the normal course of positioning. We have taken the decision to submit a report with all the harmful links to Google and start quality and natural link building activities according to Google guidance.

SEO case study

#2 HOW HAVE WE SELECTED KEYWORDS?

Choosing keywords is an extremely important step in search engine optimisation. Careful and accurate selection of keywords determines the success of your SEO campaign. We did the following actions:

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At the beginning we made a precise analysis of their website and all their competitors websites which were ranking on the top of first page of Google.

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We also used Google suggestions by using a dedicated tool – Google Keyword Planner which helped us in choosing the most searched phrases related to the client’s industry.

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We analysed all selected keywords in terms of their effectiveness and competitiveness.

Based on the above steps, we selected the best keywords for the best SEO results. We also selected some low/medium competitive and “long tail” keywords which have a low number of searches in Google. However, these keywords are the best keywords for people who search for a specific product or service and are more likely to become a customer. That’s why long tail keywords allow for much higher conversion than generic phrases.

We also selected high competitive keywords to increase the interest of potential customers from all locations within Australia.

In total, we selected 40 search phrases for their SEO campaign.

#3 HOW WE OPTIMISED THE WEBSITE?

Selected search phrases became the basis for optimising the website. To build a stable network of incoming links, first we improved the site structure and developed effective and persuasive descriptions for search engines which increased the conversion. We have also optimised the design and functionality of the website, taking the following actions:

  • Optimising content for SEO

  • Creating friendly URLs

  • Removing duplicate content

  • Creating and optimising a sitemap

  • Creating additional content

  • Optimising internal URLs

  • Optimising headings and meta tags

  • Setting up an account in Google Analytics and Webmaster Tools

Benefits from optimising the website:

  • More clients

  • Faster visibility in top search results for new created content

  • Better conversion

  • Better indexation in Google

#4 HOW WE CREATED INCOMING LINKS?

arrowAfter optimising the website, our goal was to display the website on the internet. In order to do so, we started link building activities. We have created links (backlinks) on highly reputable websites. We didn’t have to wait long… After one month the website’s ranking improved a lot!

THE RESULTS SPEAK FOR THEMSELVES

SEO results

Statistics for the page in the period from January 2016 to July 2016

ARE YOU READY TO INCREASE THE INTERNET TRAFFIC TO YOUR WEBSITE?