SEO Case Studies

Our clients come to us because they want to get quality internet traffic which converts into new customers.

It’s simple!

Just in case you’re still not convinced of our capabilities, here is an example of our achievement with one of our clients.

About the client

O’Sullivan Legal is a top law firm in Sydney and has been in operation for over 14 years. They are primarily focused on family and criminal law. It is their priority to always ensure the client comes first. They provide superior expert advice to all their clients and are also very results driven.

The case

arrowFrom the beginning of our SEO services (September 2015), the company’s priority was to increase the number of visitors and grow internet visibility. To meet their expectations, we implemented the following SEO Strategy.

GOALSRESULTS
GETTING THE WEBSITE TO THE TOP 3 POSITIONS IN GOOGLE SEARCHESaction90% of selected keywords/phrases is in the top 3 results/td>
KEEPING THE WEBSITE HIGH IN SEARCH ENGINE RESULTSactionthe website is maintained at high positions which provide security and a steady increase in the number of new customers
GETTING MORE INTERNET TRAFFICactionthe internet traffic has increased 864%
INCREASING ENQUIRIESactionthey have noticed increased enquires by 395%
GETTING MORE CLIENTSactionthey have increased the number by 290%
INCREASING REVENUEactionthe revenue increased over 7 times
RECOGNISING THEIR BRANDactionwe have increased their brand recognition among competitors and potential customers
*data from August 2016

STEPS TAKEN IN OUR SEO STRATEGY

1) WEBSITE AUDIT

arrowAfter analysing the domain osullivanlegal.com.au, we diagnosed an unnatural number of malicious links that may have been disrupting the normal course of positioning. The team took the decision to submit a report with all the harmful links to Google and start quality and natural link-building activities according to Googles guidance.

SEO case study

2) KEYWORD SELECTION

Choosing keywords is an extremely important step in search engine optimisation. Careful and accurate selection of keywords determines the success of your SEO campaign.

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At the beginning, we made a precise analysis of the client’s website and all their competitors websites which were ranking on the top of the first page of Google

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We also collected Google suggestions through the use of a dedicated tool – Google Keyword Planner which helped us in choosing the most searched phrases related to the client’s industry

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We then analysed all the selected keywords in terms of their effectiveness and competitiveness.

Based on the above steps, we selected the best keywords to achieve top SEO results. We also selected some low/medium competitive and “long-tail” keywords which had a low search volume in Google. These keywords are ideal for users who search for a specific product of service and are more likely to become a customer. That’s why long-tail keywords allow for much higher conversation than generic phrases.

We also selected highly competitive terms to increase interest of potential customers from all locations within Australia.

In total, we selected 40 search phrases for their SEO Campaign.

3) WEBSITE OPTIMISATION

The selected search phrases became the basis for optimising the website. To build a stable network of incoming links, first we improved the site structure and developed effective and persuasive descriptions for search engines. We also optimised the design and functionality of the site through the following actions:

  • Optimising content for SEO

  • Creating friendly URLs

  • Removing duplicate content

  • Creating and optimising a sitemap

  • Creating additional content

  • Optimising internal URLs

  • Optimising headings and meta tags

  • Setting up an account in Google Analytics and Webmaster Tools

Benefits from optimising the website:

  • More clients

  • Faster visibility in top search results for new created content

  • Better conversion

  • Better indexation in Google

4) CREATION OF INCOMING LINKS

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After site optimisation, our goal was to display the website on the internet. In order to do so, we started link-building activities. Link (backlinks) were created on highly reputable websites, yielding fast results. After around one month, the websites ranking had improved significantly.

THE RESULTS SPEAK FOR THEMSELVES

SEO case study

Statistics for the page in the period from January 2017 to November 2017

See For Yourself

arrowOsullivanlegal.com.au can be found on the first page of Google now with over 50 keywords.

Examples include:

  • family lawyers Sydney
  • family lawyers Sydney CBD
  • divorce solicitor Sydney
  • family law for dads
  • family lawyers Sydney
  • best family lawyers Sydney
First page of Google SEO case study

ARE YOU READY TO INCREASE THE INTERNET TRAFFIC TO YOUR WEBSITE?