Since Google first overhauled their mobile news app, it was inevitable that changes to desktop news search were coming. In a recent tweet from Google News Initiative, plans have been announced to to redesign desktop news search to match mobile platforms.

Read more →

Charlotte Dabb

Charlotte is a digital marketing and communications practitioner at SEO Shark. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

Read more →

James Russell

As our marketing manager at SEO Shark, James takes on the responsibility of overseeing the creation of original, persuasive and high quality content that is an integral part of how we achieve success for our clients. Through his experience working in the SEO field, James has developed a robust understanding of core digital marketing principles and has a particular interest in the growing importance of sincere and engaging content in world where issues like ‘fake news’ have become a major talking point.

Online directories are an efficient and cost effective method of making your enterprise visible to a wider audience. Unfortunately, this fact gets lost among business owners who have their own preconceptions and distractions to worry about.

Whether it be their affiliation with print directories like the Yellow Pages or a general misunderstanding for how the field works, there is no familiarisation with the platform. With many of these individuals, you’ve seen one directory, you’ve seen them all.

Online directories are a great way to boost the visibility of your business.

Read more →

Lucas Bikowski

Lucas is the Managing Director and the Head of  SEO Strategy at SEO Shark. He has over 15 years of experience in achieving SEO results for small and medium businesses as well as multinational and ASX-listed brands. He is also an author of multiple publications about digital marketing.

Search engines are now a major marketing channel for businesses attempting to get as much traffic to their sites as possible. Not only is the internet and social media one of, if not the, biggest sources of information for the consumer in the present world but data also shows that a notable majority of people will conduct a search engine search prior to making any purchase.

The implications of this are essentially two fold;

• Businesses must have quality SEO methods in place and;
• Those that don’t will fall behind.

Having a good understanding of the available tools for improving SEO is the first step to ensuring success. WordPress is designed to help improve search engine optimisation for organisations in a simple and effective way.

WordPress is a great CMS that has a huge range of useful SEO plugins! Photo: Nelza Jamal, Bigstock

Read more →

Kieran Healy

Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.

The modern demands of commerce and online optimisation illustrates that social media is a mandatory outlet for businesses wanting maximum exposure. These are free platforms where communities of thousands, millions and billions are regularly exploring, sharing and talking about subjects that overlap with your enterprise.

Having no presence on social media simply makes no sense.

Yet proceeding through the establishment phase in just step one. Perhaps your brand has even reached the stage of posting content semi-regularly and tapping into the advertisement options to boost views and score a higher click-through rate.

The challenge then arrives with consistency of messaging. Unless there is an individual or team dedicated to social media output, it can is a headache for owners and operators to promote content that is not a copy and past effort from earlier. To build on that anxiety and stress, it is another task altogether just to login to these accounts and streamline that message on time.

Marketing under the banner of social media is another beast than the generic commercials, messages and listings that come from other domains. Facebook and Twitter users are noted as lunchtime and afternoon specialists, leaving the early risers to scour LinkedIn and Google + between the hours of 8am-11am.

So how on Earth are you expected to stay on top of all that, not to mention the meetings, proposals and real life reports that occur in the non-digital sphere?

There comes a time when your social media engagement needs scheduling to remain commercially viable. Read on to find out which tool is best! Photo: Flynt, Bigstock

Read more →

Kieran Healy

Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.