The modern demands of commerce and online optimisation illustrates that social media is a mandatory outlet for businesses wanting maximum exposure. These are free platforms where communities of thousands, millions and billions are regularly exploring, sharing and talking about subjects that overlap with your enterprise.
Having no presence on social media simply makes no sense.
Yet proceeding through the establishment phase in just step one. Perhaps your brand has even reached the stage of posting content semi-regularly and tapping into the advertisement options to boost views and score a higher click-through rate.
The challenge then arrives with consistency of messaging. Unless there is an individual or team dedicated to social media output, it can is a headache for owners and operators to promote content that is not a copy and past effort from earlier. To build on that anxiety and stress, it is another task altogether just to login to these accounts and streamline that message on time.
Marketing under the banner of social media is another beast than the generic commercials, messages and listings that come from other domains. Facebook and Twitter users are noted as lunchtime and afternoon specialists, leaving the early risers to scour LinkedIn and Google + between the hours of 8am-11am.
So how on Earth are you expected to stay on top of all that, not to mention the meetings, proposals and real life reports that occur in the non-digital sphere?
There comes a time when your social media engagement needs scheduling to remain commercially viable. Read on to find out which tool is best! Photo: Flynt, Bigstock
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Kieran is the Social Media Manager and SEO Expert at SEO Shark. He is an expert in Social Media, link building, PPC and of course SEO. In his time off work Kieran enjoys reading and playing rugby, as well as following all kinds of sports! You can read some more of his articles here.