The great world of SEO has many benefits to offer those who are willing to adapt to the changing online world. If you don’t already know search engine optimisation, or SEO, is all about optimising your website so that it appears higher on the results page for search engines. This includes all of them such as Google, Bing and even Yahoo. The reason why people are aiming for that number one spot is that it is common knowledge that things rarely get clicked on if they are on the second page.

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Charlotte Dabb

Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

If you are a small business owner and looking to get started with SEO you may have been a bit overwhelmed with all of the information and resources available out there. It is easy to get confused especially if you are reading something that is full of jargon and not very beginner friendly.

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Sarah Robinson

Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.

https://www.seoshark.com.au

While SEO is a very effective digital marketing effort to get your website set up for the future it can be a costly investment. Many small business owners are hesitant to get started due to how much it can cost and them simply not having the capital to get it started. It may be true that the number one results page holders are investing a lot of money to get their spot, that doesn’t mean you have to spend that much to get started.

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Sarah Robinson

Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.

https://www.seoshark.com.au

A common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may share a similar goal, but their life span and methods that they involve differ greatly from one another.

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Charlotte Dabb

Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

A New Year brings on New Year’s resolutions for business owners to get their brand and website out their more and start bringing in more profits. An effective way to accomplish this goal is through SEO where you can boost your online presence by being more visible to those who are searching for relevant terms. As time goes on we can also explore new methods within search engine optimisation itself to bring on greater results.

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Sarah Robinson

Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.

https://www.seoshark.com.au