YouTube’s analytics update gives creators better insight into user behaviour

YouTube’s analytics update gives creators better insight into user behaviour

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If you are using YouTube to generate content for your business, the new analytics update will be highly beneficial for you. With 5 brand new tools, you will be able to better measure your content’s performance and understand how users are interacting with your page. Read more

Distributed Denial of Service (DDoS) attacks are experiencing a resurgence, what can you do?

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Distributed Denial of Service (DDoS) attacks are on the rise. Find out everything you need to know about them and how you can protect you and your business from falling prey to them. Read more

What you can expect from the June 2021 Google Core Update

What you can expect from the June 2021 Google Core Update

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The June 2021 Google Core Update began rolling out earlier this week. With the last Core Update taking place almost 6 months ago in December 2020, there are several changes that are important to note. Read more

Everything you need to know about Microsoft’s new advertising solution Unified Smart

Everything you need to know about Microsoft’s new advertising solution Unified Smart

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Microsoft has recently announced their new advertising solution, Unified Smart. A range of key advertising tools will be available in one convenient place. This has been announced as an attempt to accommodate for all businesses, small and large, as businesses will only pay for their ad spend, not management or service fees. Read more

Attention all social media marketers: LinkedIn now has boosted posts and Event Ads

Attention all social media marketers: LinkedIn now has boosted posts and Event Ads

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It’s official. LinkedIn has announced this week that you will now be able to boost your organic posts in order to reach more people. It has also introduced Event Ads and these two features combined will be highly useful for advertising your business on the platform. To complement these two features, Custom Streaming integrations and Mobile Page Analytics will also be available to improve the usability of the site. Read more

The disagreement on H1 headings- how do you properly use them for SEO?

The disagreement on H1 headings- how do you properly use them for SEO?

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Within the SEO industry, there are various different opinions on how to properly utilise headings for optimal SEO results. According to an informal Twitter poll by user @CyrusShepard, there is almost a 50/50 split on whether Google recommends using a single H1 heading in your SEO content or whether you are free to use as many as you want. Read more

Google’s newest AI technology MUM teased at 2021 I/O conference

Google’s newest AI technology MUM teased at 2021 I/O conference

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Google’s annual I/O conference began this past Tuesday with many interesting developments coming out. One of the most notable announcements was the introduction of a new technology called Multitask Unified Model (abbreviated to MUM). MUM builds on BERT, Google’s previous model, except it is 1000 times more powerful and has many more capabilities. The key difference between BERT and MUM is that MUM has the ability to multitask. Read more

Google’s new ‘about this result’ feature could change the way we search

Google’s new ‘about this result’ feature could change the way we search

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In the US, Google has distributed a brand new feature on their search engine. Now, when you search for a phrase or website, three dots will appear next to the website results that pop up. When these three dots are clicked on, a box containing information about the site will appear, allowing you to gather information on whether sites that you are not familiar with are reputable before accessing them. Read more

New WordPress update 5.7.2 essential for repairing a critical vulnerability

New WordPress update 5.7.2 essential for repairing a critical vulnerability

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WordPress have now released an update to their service that patches a recent vulnerability that was detected and determined as critical. As many businesses and individuals use WordPress for their websites, it is important to be aware of this vulnerability and the risks that it presents to your site. It is also important to update your version of WordPress as soon as you can in order to protect yourself from the threat of hackers. Read more

Why you should create a blog for your business

Why you should create a blog for your business

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Running a website for your business is an ongoing task. It’s important for both your customers and your SEO rankings that you regularly maintain your website and ensure that it is engaging. One of the best ways to show Google, and potential clients, that your website is one of value is to create a blog in which you can regularly generate content. Content is highly important and businesses who have blogs will see a great number of benefits from it. If you are still unsure if a business blog is worth it, allow the below reasons to outline the multitude of ways that it will benefit your business. Read more