Running a website for your business is an ongoing task. It’s important for both your customers and your SEO rankings that you regularly maintain your website and ensure that it is engaging. One of the best ways to show Google, and potential clients, that your website is one of value is to create a blog in which you can regularly generate content. Content is highly important and businesses who have blogs will see a great number of benefits from it. If you are still unsure if a business blog is worth it, allow the below reasons to outline the multitude of ways that it will benefit your business. Read more

One of the biggest mistakes businesses make online is overcomplicating their website. In order to attract and retain the attention of customers, a clear and concise website is a crucial first step. A website is the face of a business in the online world and the impression that your website makes on visitors will impact the overall perception of your company. If you or your business are looking to build a website or improve on the one you have, follow the guide below to discover what kind of structure users will value from your site.

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Search Engine Optimization, or SEO for short, is a term that has been tossed around for some time now. It is something that the majority of businesses are looking into, and for good reasons too. With the rise of the Internet, most businesses have realised that an online presence is very important for their marketing and brand awareness. More and more people are using the Internet every day, with millions of users globally accessing the web daily. The go-to for many people who are looking for services is to Google it, or use a search engine of their choice (usually Google). Google will then return a number of links related to their search. SEO is responsible for what links Google will return, and this can be a significant factor in how well known your business is and how many consumers will go to you for your products or services.

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While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base. This is because blogs can be an effective way of attracting users to your site, where they can become invested in what you write and try to apply your words to their own lives/businesses.

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No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is. Often, it can be beneficial to take new approaches you have learned and apply them to content you have already created so you can make it even more effective.

Content marketing has become an incredibly important way for today’s businesses to increase their mindshare and drive organic traffic to their websites. Whether you are a business owner, or a digital marketer selling consultancy to business clients, it’s important for you to be aware of best practises for content marketing.

It’s all about maintaining a great level of engagement with your audience. You need a carefully planned out content plan to make that happen.

Your content strategy covers all the media you publish that covers what the business is and why it should be considered a leader in the industry. This needs to be done continuously in order to main engagement, so a strategy and content calendar is required to plan for and maintain a flow of unique content over a long period of time.

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