Google redesigns Google News tab on desktop browsers

Google redesigns Google News tab on desktop browsers

Since Google first overhauled their mobile news app, it was inevitable that changes to desktop news search were coming. In a recent tweet from Google News Initiative, plans have been announced to to redesign desktop news search to match mobile platforms.

Google redesigns Google News tab on desktop browsers

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Google is retiring ‘noindex’ and other unsupported robots.txt code

Google is retiring ‘noindex’ and other unsupported robots.txt code

In a new post on their official Webmaster’s Blog, Google announced that it would be officially retiring unsupported lines of code in the robots.txt file that websites use to instruct how the search algorithm should crawl and index their site. It comes after a previous blog post announcing that their production robots.txt parse is going to switch to open source.

Google is retiring ‘noindex’ and other unsupported robots.txt code

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SEO myths: Domain age is a crucial ranking signal

SEO myths: Domain age is a crucial ranking signal

In the world of SEO, determining the difference between causation and correlation is a source of confusion for many. It’s entirely possible to enjoy a boost in Google’s rankings without having a clear picture of which specific tactics influenced the algorithm – instead, all of the work you have done has correlated with other factors to produce the positive result.

One area that this confusion often manifests itself in is in discussion around the algorithmic value of your website’s domain age. Let’s clear up this confusion by looking at what Google actually has to say about it:

SEO myths: Domain age is a crucial ranking signal

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How to get your business to show up on Google first

How to get your business to show up on Google first

Are you wondering how to get your business to show up on Google first? If you’re a business owner, then it makes perfect sense why you would want to ensure your website appears above your competitors in the search results for the goods and or services you provide.

Since the rise of search engines, the way people research products and services they need or want has changed dramatically. Now, when someone wants to find a plumber they simply type something like “local plumber” or “plumber near me” into their search bar and are served with what Google’s algorithm believes is the most relevant result.How to get your business to show up on Google first

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online directory portfolio

How Can An Online Directory Help a Business

Online directories are an efficient and cost effective method of making your enterprise visible to a wider audience. Unfortunately, this fact gets lost among business owners who have their own preconceptions and distractions to worry about.

Whether it be their affiliation with print directories like the Yellow Pages or a general misunderstanding for how the field works, there is no familiarisation with the platform. With many of these individuals, you’ve seen one directory, you’ve seen them all.

online directories

Online directories are a great way to boost the visibility of your business.

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personalised content strategy

How to Develop a Proper Content Strategy

There are hundreds of ways a business owner can tackle a subject as diverse as a content strategy. With so many options available to choose from, it really centers down to the size of the enterprise and the niche in question.

For a large market retailer like David Jones, Nike or Apple, their plan of attack will differentiate greatly from a small to medium enterprise (SME). The budgetary requirements pale in comparison and there are investors, third parties and shareholders to think about.

personalised content strategy

It can be quite difficult to develop a proper content strategy.

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WordPress Tools That Are Vital For SEO

WordPress tools that are vital for SEO

Search engines are now a major marketing channel for businesses attempting to get as much traffic to their sites as possible. Not only is the internet and social media one of, if not the, biggest sources of information for the consumer in the present world but data also shows that a notable majority of people will conduct a search engine search prior to making any purchase.

The implications of this are essentially two fold;

Having a good understanding of the available tools for improving SEO is the first step to ensuring success. WordPress is designed to help improve search engine optimisation for organisations in a simple and effective way.

WordPress Tools That Are Vital For SEO

WordPress is a great CMS that has a huge range of useful SEO plugins! Photo: Nelza Jamal, Bigstock

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The best SEO strategies that actually work

The best SEO strategies that actually work

Online marketers who preach one mode of operation for all your search engine optimisation (SEO) goals are kidding themselves. Or more to the point, they are kidding you!

Taking your domain and elevating it to a healthy ranking score on Google is a science that is part exact, part creative and part keeping abreast of all the rapid changes that are occurring behind the scenes. Web owners and Google engineers are human after all and it is how each party reacts to an evolving landscape that ultimately shapes what we end up working with.

It is in this respect that it is best to avoid heavy textbooks on the subject or even sites that are out-dated by more than a year or two at most. What was a brilliant method back in 2015 could very well be old news today, having been surpassed by a superior activity or affected dramatically by a Google algorithm change.

The best SEO strategies that actually work

There are plenty of SEO strategies out there, but do you know which ones are actually working? Photo: Tashatuvango, Bigstock

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Best tools to help you schedule posts on social media

Best tools to help you schedule posts on social media

The modern demands of commerce and online optimisation illustrates that social media is a mandatory outlet for businesses wanting maximum exposure. These are free platforms where communities of thousands, millions and billions are regularly exploring, sharing and talking about subjects that overlap with your enterprise.

Having no presence on social media simply makes no sense.

Yet proceeding through the establishment phase in just step one. Perhaps your brand has even reached the stage of posting content semi-regularly and tapping into the advertisement options to boost views and score a higher click-through rate.

The challenge then arrives with consistency of messaging. Unless there is an individual or team dedicated to social media output, it can is a headache for owners and operators to promote content that is not a copy and past effort from earlier. To build on that anxiety and stress, it is another task altogether just to login to these accounts and streamline that message on time.

Marketing under the banner of social media is another beast than the generic commercials, messages and listings that come from other domains. Facebook and Twitter users are noted as lunchtime and afternoon specialists, leaving the early risers to scour LinkedIn and Google + between the hours of 8am-11am.

So how on Earth are you expected to stay on top of all that, not to mention the meetings, proposals and real life reports that occur in the non-digital sphere?

Best tools to help you schedule posts on social media

There comes a time when your social media engagement needs scheduling to remain commercially viable. Read on to find out which tool is best! Photo: Flynt, Bigstock

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a social media presence

The Top 10 Benefits of Social Media Marketing in 2018

If your enterprise is still at the point where you require convincing over social media’s viability, then you are comfortably behind the eight ball. The competition has already accepted these online platforms for what they offer their business and the results speak for themselves.

In 2018, hubs like Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, YouTube and Snapchat are untapped channels of potential. Not only are they free to set up, but they act as gateways to a new wave of consumers who have developed their own habits of consuming media and the marketing messages that pay for the content.

benefits social media

2018 is going to be a big year for social media!

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