A common question that a lot of business owners ask is if they should be running a pay per click campaign alongside their current SEO one. SEO and PPC may share a similar goal, but their life span and methods that they involve differ greatly from one another.

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Charlotte Dabb

Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

A New Year brings on New Year’s resolutions for business owners to get their brand and website out their more and start bringing in more profits. An effective way to accomplish this goal is through SEO where you can boost your online presence by being more visible to those who are searching for relevant terms. As time goes on we can also explore new methods within search engine optimisation itself to bring on greater results.

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Sarah Robinson

Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.

https://www.seoshark.com.au

Google News is an often overlooked but incredibly powerful means of generating real-time traffic to your website. And the good news is you don’t have to be a journalist to be featured on it! Many bloggers and digital content producers are benefitting from the improved visibility that Google News provides.

That being said, Google News is news-focused, which means your article is unlikely to be included if it’s a piece of evergreen content or a listicle. It’s crucial that you are posting timely, original and topical content that will be considered as ‘news’.

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Charlotte Dabb

Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

For an SEO copywriter, landing pages are one of the most important pieces of website content that can be requested. In the context of digital marketing, a landing page is a specially created web page designed for a user to arrive on after licking on a PPC (pay-per-click) advertisement.

For a copywriter, landing pages lean more on the salesy side of the spectrum – they involve spruiking a product or service using the brand’s authoritative voice. Essentially, these pages are designed to persuade the reader that they have found what they are looking for and that they should engage with your CTA (call to action).

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Charlotte Dabb

Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.

SEO (search engine optimisation) is still quite a young discipline when compared with the history of marketing as a whole. This relative infancy leads a large number of business leaders to be sceptical of SEO simply because they don’t understand its clear benefit for their organisation.

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James Russell

As our marketing manager, James takes on the responsibility of overseeing the creation of original, persuasive and high quality content that is an integral part of how we achieve success for our clients. Through his experience working in the SEO field, James has developed a robust understanding of core digital marketing principles and has a particular interest in the growing importance of sincere and engaging content in world where issues like ‘fake news’ have become a major talking point.