There are a lot of different tactics and strategies used in the world of SEO. In general, most of these tactics and strategies used fall into one of three different categories, white, black or grey hat SEO. These three “hats” are very different in nature and SEO professionals certainly have different reasons to use each of them.
In the competitive world of SEO, people will try to do anything they can to get an advantage, and sometimes the advantage is unfair to others and not in Google’s (or other search engines or even SEO in general) best practice. SEO uses the different colour hats to explain the different types of tactics being used.
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