Understanding and properly implementing SEO is proving to be one of the most critical areas of digital marketing.
First Page SEO results = More Clicks, More Leads & More Sales!
NEW TO SEO?
SEO (Search Engine Optimisation) is a digital marketing discipline focusing on the manipulation of search engine results. Manipulation of these results may be through strategies such as clever uses of keywords and high quality, relevant on-site content.
Unlike paid advertising, SEO is designed to control and encourage the organic digital presence of a website. Essentially, the position of your site on a search query is determined by the SEO practices conducted by yourself and your competitors.
The higher your rank is, the more visible your site is to searchers, and subsequently, the more leads your business receives.
Underpinning SEO is the fact that, in essence, search engines attempt to provide the most relevant results to a user’s search query.
SEO is about earning high rankings through the relevance to users’ search queries. Essentially, this means that leads generated by SEO will tend to be more profitable and reliable compared to those from paid ads.
A negative to paid ads is the lack of credibility they receive from consumers. SEO, on the other hand, is organic, meaning users are more likely to trust your site if you rank highly in these results. When done effectively, SEO enables your business to have more significant mindshare in the market. This is rewarded with more loyal customers who trust your products and services.
While effective SEO will still cost time and resources to manage, the ongoing benefits of a well-implemented SEO campaign will almost always justify the cost. The clicks that are generated, while not necessarily free, aren’t paid for directly and are not dependant on any ongoing payment plan.
Compared to PPC and other forms of paid advertisements, the benefits of SEO are far longer lasting.
The more relevant the content of the linking site,
the better the result will be.
In-house link-building is the least effective in the modern SEO landscape. This involves prompting site visitors to share links through signing up or leaving a comment. Presently, SEO algorithms punish websites for using this approach and thus it is not commonly recommended.