Entries by SEO Shark Team

How to Market During a Downturn – Part 2: Market Psychology in a Recession

Welcome to part 2 of our series on how to market during a downturn. In part 1, we looked and some examples of why you should increase your marketing budget during a recession and take advantage of your competitor’s silence. Now, we will help you to better understand the market psychology behind a recession and […]

How to Market During a Downturn – Part 1: Take Advantage of Quiet Competitors

If your business has been affected by the COVID-19 (coronavirus) pandemic, then you might think it’s a good time to scale-back your marketing budget and focus on riding out the storm. We’re here to tell you why you SHOULD NOT cut back on marketing, and instead take advantage of the fact that your competitors are […]

Why Digital Marketing Still Matters During A Pandemic

It’s an uncertain time. Coronavirus has well and truly impacted every aspect of normal day-to-day life, including business operations. This has forced many organisations to pivot their usual offerings and make changes to pre-existing strategies in order to abide by current restrictions and public health measures. For some business types, this pandemic has put a […]

Don’t Take It Personally

How to Handle a Bad Review If your business exists digitally in any form, odds are you will inevitably receive a bad review/s. It doesn’t necessarily mean your service/product sucks (though it could) but generally indicates a misalignment between your customer’s expectations and what was delivered. Essentially, your client wasn’t satisfied with the service they […]

Find Your >keyword< Match

Everyone has a type. So why spend your money casting a wide net out there for anyone, when you can go straight the ones you know you’ll match with? We aren’t talking about making human love connections here; we mean Keyword Match Types. So, grab some wine, light some candles and get ready for an […]

How NOT to Run Your Google Ads

We are coming to you today with a very important message –keep your ads up to date! Even the most innocent and well-intentioned advertisements can go terribly wrong depending on what’s going on in the world. For example, take a look at this ad for facemasks: SEO Shark TeamWe are a friendly and reliable team […]

“I’ll be back.” The SEO Nightmare That Won’t End

Imagine this: You spend a lot of money on professional SEO services and nothing else because you decide organic performance is most important to your business. After months or even years, your site is finally ranking on the first page of Google for relevant search terms. You’re elated, you’ve made it to the top, and […]

Sorry for the Bulls***

We have committed a terrible sin. SEO Shark TeamWe are a friendly and reliable team that pays detailed attention to your projects and management of your brand. Our team at SEO Shark has a passion for all things online. We constantly innovate using the latest professional techniques and strategies.

What the heck is a natural link profile anyway?

There has been some recent speculation on Twitter as to whether Google has any patents or research that outline what a ‘natural link profile’ actually looks like. SEO Shark TeamWe are a friendly and reliable team that pays detailed attention to your projects and management of your brand. Our team at SEO Shark has a […]

Featured snippets gets an update from Google

Google has come out with an update to the algorithm that governs how featured snippets (rank 0 SERP placement) are displayed. The update is designed to make each snippet more useful to users by understanding and checking for which information needs to be refreshed. SEO Shark TeamWe are a friendly and reliable team that pays […]