Twitter seems to be taking a step backwards in its fight for domination of the digital video market, with the social media company announcing that it will remove its TV enabled apps on Xbox, Roku and Android TV on May 24th. The device connected apps allowed users to view video content from Twitter from the […]
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With the rise of influencer based marketing, social media giant Facebook is trying to source new ways of attracting influential online creators and opinion leaders to their platform. Facebook is now developing a fresh platform to serve as an influencer marketplace that would enable marketers to connect with influencers that are relevant to their brand.
The phrase “Don’t be evil” has always prefaced Google’s Code of Conduct (CoC) since the year 2000; however the phrase has now been moved from the top paragraph of Google’s CoC to the last paragraph. Despite the change, the general encouragement not to be evil obviously still remains; it’s just not the primary focus of […]
In a new report, Facebook has highlighted what they’re doing to combat offensive material on their platform along with the procedures they are following to remove fake accounts. The report that was recently released showcased the amount of spam they had removed within the first three months of the year.
The social media giant Facebook may be banned in the country of China but that doesn’t stop them from pouring money into their advertising service. China accounts for just under 10 percent of Facebook’s global revenue which works out to be approximately $5 billion. The new data comes from a report by Brian Wieser who […]
In an official blog post, Bing has announced its decision to ban advertisements for cryptocurrency and related products. The company attributes this decision to the potential risks posed by the unregulated nature of such products to Bing’s users.
In an interesting move, Google has announced at its 2018 I/O conference their decision to roll out new features which allow users to see how much time they spend watching video content on YouTube. The decision is supposedly driven by the tech giant’s intention to facilitate in their users a better sense of digital wellbeing.
With new features, developments, and innovations constantly being released by social media platforms, remaining relevant goes hand in hand with being trendy. While social media platforms initially had completely different value offerings for consumers, such a distinction become less pronounced with more developments. The incorporation of direct messaging systems and recent photo updates across Snapchat, […]
Launched in 2008, Klout is a website and mobile application that uses social media analytics to rate the social media influence of its user. By measuring the size of a user’s social media network and analysing other user’s interaction with their content, a Klout score between 1 and 100 is calculated.
The media and marketing solutions giant Garnett Company, Inc. has announced its acquisition of the digital marketing software company Wordstream, Inc. The largest U.S. newspaper publisher by daily circulation, Garnett plans to expand further into the digital marketing sector with its acquisition.