The algorithms that are updated by the leading search engines are far more than just the small print on the Google terms and conditions. By and large, they help to define how you as an online marketer should operate, because failing to follow the rules and guidelines will make you almost invisible to potential visitors. […]
Pay-per-click (PPC) landing pages are a great means of driving your online visibility and earning revenue from consumers. They distill your information down to the essentials, offer a pathway to opt into the product or service, and channels your brand messaging back to the search engine to help your rankings. This circle is in operation […]
It is no longer acceptable for a brand to avoid the boom of the mobile app explosion. In 2018, smartphone use continues to accelerate and the applications that are installed are a direct function and result of that increase. Companies that market themselves as industry experts and innovators in their field like to speak a […]
You are probably already well aware of social media marketing and its general concept. If you are a business owner I would go so far as to say that your business also probably active on at least one platform of social media (and if not, then you should change that quick smart!). Social media marketing […]
Social media and search engine optimisation (SEO) have been strange bedfellows in the past. One was viewed as a genuine science that integrated thousands of complicated algorithms to determine page results, while the other was a fun means of sharing and promoting content. As online marketers examine new and improved ways to score views, clicks […]
Mobile-friendly is a buzzword that marketers like to throw around, but what does it really mean and is it a necessity for your business? Speaking in layman’s terms, more people own and operate a mobile phone than a desktop, laptop or tablet. By running a website that is friendly to the hand-held device, your enterprise […]
The basic practice of SEO would be forever changed when Google introduced the Hummingbird algorithm change on September 26, 2013. Until this phase of the search engine’s online lifespan, domain and page rankings were indexed according to their keyword performance and sticking to a key set of guidelines and principles that were fairly static. What […]
The world of search engine optimisation (SEO) is constantly evolving to meet new trends in technology and audience behaviour. Businesses worldwide are quickly realising that, love it or hate it, SEO is essential to ensuring the visibility of your brand in an increasingly crowded online marketplace. Naturally, as more people adopt SEO practises the rate […]
How does social media engagement help your SEO? With Google’s ever-changing and secretive algorithm and the fast-paced nature of web content today, search engine optimisation is a tricky game to get your head around. There are many factors which determine the ranking of your content on search engine results so it’s important to consider all […]
Facebook is now adding new systems to improve account security for its users, with more two-factor authentication options now being made freely available. Facebook has simplified the entire two-factor authentication creation process, making it much easier for users to comprehend and input their verification options.
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