Entries by SEO Shark Team

Why you should create a blog for your business

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Running a website for your business is an ongoing task. It’s important for both your customers and your SEO rankings that you regularly maintain your website and ensure that it is engaging. One of the best ways to show Google, and potential clients, that your website is one of value is to create a blog […]

The ultimate guide to Google penalties

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Being penalised by Google is something that every webmaster dreads. Whether done intentionally or not, breaking Google’s guidelines may result in a variety of actions being taken against your website. These penalties can have a huge impact on the success and upward mobility of your brand. Google is constantly updating its algorithm in an attempt […]

Tips for structuring your website in a user-friendly way

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One of the biggest mistakes businesses make online is overcomplicating their website. In order to attract and retain the attention of customers, a clear and concise website is a crucial first step. A website is the face of a business in the online world and the impression that your website makes on visitors will impact […]

Top 6 signs it’s time to look into SEO

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Search engines such as Google are extremely valuable for helping you to find almost any information that you may be seeking. With an endless amount of this material, however, it can be hard to stand out from the crowd if you are looking to be one of the websites that supplies the information. Whether you’re […]

How SEO works and why it is worth looking into for your business

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Search Engine Optimization, or SEO for short, is a term that has been tossed around for some time now. It is something that the majority of businesses are looking into, and for good reasons too. With the rise of the Internet, most businesses have realised that an online presence is very important for their marketing […]

How to audit and improve your SEO

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If you’ve been reading articles about SEO, then you should be familiar with the notion that SEO takes time. It requires an ongoing commitment based around a long-term strategy that helps to keep your website highly relevant in the eyes of Google so that you can grow and maintain your SERP ranking. While ongoing SEO […]

Does blogging help SEO? How to optimise your blogs to stay ahead

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While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base. This is because blogs can be an effective way […]

Top 10 common SEO mistakes and how to fix them

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When it comes to digital marketing, search engine optimisation (SEO) is one of the most common and practical business tools. In practice, SEO focuses on increasing the relative level of organic traffic to your webpage by enhancing your website’s position in SERPs (search engine results pages). Sound simple enough, right? Well, it turns out there […]

How to create an effective content marketing strategy

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No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is. Often, it can be beneficial to take new approaches you have learned and apply them to content you have already created so you can make it even more […]

What is link building and why should you care about it?

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Gaining high-quality backlinks for your website is an essential part of SEO as search engines such as Google continue to rely heavily on links to determine the ranking of websites. If you can optimise your link building techniques to ensure that your website is one of high authority in the eyes of Google, your business […]