The content of a website should be such that it helps you to gain top ranking in search engines. There has been an increase in the focus over the quality of the content to give a better experience to the user. When the content is user friendly, it is easily found on the search page and this means that every step is SEO integrated. Therefore, the content needs to be optimised before it is published on the website. There are several factors that you need to follow when you are creating content for a website.
Understand the Behaviour and the Requirements of the User
The way users search for particular content is through specific words. These are the keywords. The first step of developing content that is SEO friendly is researching on the keywords. Keyword research will help you find balance between the products that the user is searching for and the product that your website is offering. Keep in mind the algorithm of Google when searching for the keyword. This will give you an opportunity to be placed in the shoes of the user and understand the way they are making the search.
Having Contents Optimised
You must be aware of the best practices required for SEO, such as the density of the keywords and the optimisation of the headline. The content should be optimised for the organic search. The content should have proper meta-tags, image tags, edited titles, header tags and also the page URL. The tools of SEO are embedded in the workflow of the content writing itself.
Keeping the Technical SEO Contents Optimised
There are some things that content writers may not be able to manage and this is the technical aspect of an SEO. The SEO team then has to review the pages prior to publishing it. This is done to ensure that there is consistency between the content, its keywords and the technical aspects of the page.
Publishing and Promoting the Content
The two main factors that are associated with the publication and the promotion of the content are the social engagement and liking. You need to make sure whether the site that you are publishing is relevant to your content or not. Check out the internal links both the outbound links and the inbound link to ensure that they have been linked on to the relevant pages. As matter of fact you should also make sure whether the profile of your competitor’s link is similar to your links or not. When you are creating the back links, make sure that you set the task around the tactics of the competitors that you have been able to identify.
For social engagement, the keywords are important for the promotion and also try to find out the thing that makes the competitors pages attractive in social media. Also, keep a track of the current trends and try to incorporate all the relevant details in the content that you are publishing.
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