As a business owner, you obviously want to ensure the success of your business. So it goes without saying that you should be seeking out the correct tools to help you build your business to its true potential.
If you aren’t already using SEO services, you need to get on the proverbial train and ride it immediately. SEO services provide businesses with the standing ground to begin running for their business goals.
If you are going to take the leap into the incredibly useful world of SEO for your business, you’ll want to understand the things that will help you get as much use out of it as possible. You need an SEO checklist.
Today, you’re getting something that every business owner in the world would give their left hand for. You’re getting one of the best tools you could possibly have to ensure that you and your business succeed.
Have a close read below at some of the most important things you will need to have on your SEO checklist to improve your chances of success in the long run:
Before you get started, you need to make sure you have three things for your Google analytics account to work at all in the first place:
- Ownership of a domain
- A website
- A Google account
Google analytics is a tool that will enable you to track the statistics of your website, so that you can watch as your trafficking either rises or falls during your periods using SEO services. After creating an account, you will be able to keep track of every single visitor that clicks your links. If that doesn’t sound handy to you, try it and you’ll certainly get a pleasant surprise.
Do some keyword research now. Keywords are words that are most likely to show higher results on a search engine such as Google, Bing and Yahoo. Using keywords, you can optimise the visitors to your website and make sure you are getting the attention you’ve worked hard for.
Produce a list of words that are related to your business. They could be anything as long as it is relevant to your business. Next, you need to expand your list by noting down longer versions of your keywords.
A good example may be that your business may find poor results for a keyword like “fish and chips”, but find much better result for “fish and chips store in Sydney”.
After you’ve created a nice long list of keywords for you to use, you can use Google’s Keyword Planner Tool to determine which keywords are the most suitable for use and will get you better results on search engines and which ones are going to fall flat. Sort through your list as much as possible until you’re left with only the strongest of keywords and then move on to the next step!
Tags and Descriptions
Every page of a website has two things: a ‘title tag’ and a ‘meta description’. The tag serves as something of a headline or title for the webpage that will attract viewers and will let search engines know exactly what the page is about. This helps your results show up of relevant searches for anyone who comes looking and sometimes for those who weren’t may be persuaded to check out your page!
The meta description, on the other hand, is a little bit like a teaser text or the blurb on the back of a book. Something that leaves the reader wanting more. It provides a little bit of context about your page and its content so that potential readers will be attracted to click your link out of curiosity.
Since both tell Google and other search engines about your page, you will most certainly want to include the keywords that the page is targeting. For this exact reason, one of the most effective ways to use keywords in the title tag is “primary keyword | secondary keyword | brand name”.
Your meta description and title tag are both going to be seen by all search engines on the back end; however, will also show up on results from searches and social media sharing.
What does this mean? It means that your meta description, keywords and title tag need to serve the dual purpose of letting all search engines know exactly what the page is about and to entice people to click on any links that may be shared on social media or other platforms.
Lastly, but certainly not least; do not rely entirely on SEO to maintain the popularity of your website. You need to make sure that your website is both interesting and informative enough about your business that it holds your readers’ attention and attracts potential customers to use your services and/or products.
Try spicing up your webpage using interesting articles, entertaining videos that are relevant to your business (don’t just put up random funny videos) and use pictures to provide some more engaging content.
On top of all these things, put thought into the colour of the website and your brand logo so that anyone who visits can get a clear picture as a good first impression of what your business stands for and what you are offering them that will improve their lives.
Using this checklist, building your company website should be easier than ever. You will also ensure your website receives the traffic it deserves. With this checklist on your side, SEO will be a simple breeze rather than the head spinning, confusing mess of a process that it is perceived to be.
If you want to ensure your business’ success, you will most likely need to use the services of SEO for your company website. Everything becomes a lot easier when you’ve got a friend there to help you along your way.
Did you find out any new points to put on your checklist? Let us know in the comments below, we would love to hear from you and get your opinion!
Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.