Do you have a website similar to your competitor with the same product and pricing, but cannot understand why they enjoy broader customer reach than you? It’s probably because they’ve done a few things online that you haven’t.
The advent of the Internet era has transformed the buying experience, which means that customers spend more time researching and buying products online, which is putting a severe crunch on offline sales channels.
If you’re dealing with this problem, the good news is that you can change your fortunes with some smart SEO planning. The secret lies in using tactics to turn your website into a great profit maker through smart customer conversions.
3 Wow-Worthy Tactics To Turn Your Website Into A Profit Maker Through Smart Customer Conversions
Be Clear As Ever With Your Call To Action
You want your customer to download an e-book? You want your customer to purchase a product? You want your customer to fill up a lead form? Every business has a unique call to action based on their own requirements, but many fail to communicate it clearly. This confuses customers and causes them to leave your page without conducting the desired action.
Whatever the action, you must make it noticeably obvious. Putting a small call-to-action button on the bottom right of your page will gain you nothing, so make sure it is obvious enough for triggering the action. A call to action for customer conversion must always be incorporated at a high point on every web page with clear instructions to ensure that your page visitors do what you want.
Be Simple And Quick With Your Requests
Remember that customers don’t have the time and inclination to fill up lengthy feedback forms or lead generation forms. If the process takes longer than necessary and is too complicated, then you can expect your customers to abandon it almost immediately.
Let’s use an example here – assume you need to get the email address of your client for an electronic mail campaign you’re running. You simply need the first name, last name, location and email ID for your campaign. Don’t make the mistake of asking for insignificant information like occupation, gender, nationality and other factors that make no difference to the way you’re running your campaign.
Keep requests short, crisp and to the point for the best results when it comes to customer conversions.
Be Visual With Your Demonstrations For Superior Customer Engagement
The visual medium generates stupendous power when it comes to memory retention for customers because sight is one of the strongest senses people possess. Your customers will find visual demonstrations attractive and appealing, which triggers superior engagement between your brand and them.
Incorporating powerful images and videos on your business website is an excellent tactic for showcasing your products and services, instead of merely writing about them. This tactic will turn visitors into customers more easily, which is exactly what you’re looking to do for your business.
Follow these wow-worthy tactics in your quest to turn your website into a profit maker through smart customer conversions.
As a content writer at SEO Shark, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.