Web Data Loop

How to Analysing Web Analytics Data?

Tips on analysing web analytics data

Web analytics is a type of research where you study the habits of internet users and specifically use web analytics as a way of gauging the interest and traffic that your website receives from visitors. You can use Google Analytics or download web analytics software to your computer to track your website’s popularity. Some of the data you’ll get from web analytics includes how visitors linked to your website, which keywords they used on your website’s search feature, and which webpages were visited the most. This data gives you an idea of what you need to do to improve your SEO so that more of your target audience will come to your website.

Common terms used in web analytics

 “Pageviews” is a popular term within web analytics, and this means the number of visits to specific webpages that visitors checked out while on your website. There is also the bounce rate, which deals with the number of exits from your website after going to it for the first time. If your website has a high number of bounces, it means that visitors do not find anything on your website that keeps them interested. Then, there is the referral, which is when visitors link to your website from another website.

When you’re analysing web analytics for your site, there are certain parts of the data that you need to focus on to get an idea of who is visiting the website or which webpages they visit the most. You should look at which times of the day your visitors are on the website the most, which webpages are the most popular, which products are bought the most by the site’s visitors, and which percentage of your site’s visitors linked from other sites.

How web analytics assists you in writing blogs

blogLook through your web analytics data and see which blog posts are receiving the most visitors, then write down the topics of the most highly visited blogs and start writing more posts on those topics. If you see that certain blog posts are not that popular, you can delete those posts and create more interesting ones. You can also look at which of your blogs were accessed by viewers through certain keywords that were entered in search engines, because this gives you an idea of what you can write on in the future.

One of the best ways to improve your analytics results is to create high-quality blogs, and here is how you do it. Start by researching the latest current events and writing blog posts that give your analysis of those events in an unbiased and interesting way. Another thing you want to do is include clean graphic design on the website that will attract visitors to the website.

Web analytics is important to SEO, and it helps you track your website’s success. Look for innovative ways to improve your website, and update the website with fresh content as often as possible, so that you’ll keep readers interested.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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