It can be difficult to know your Hummingbird from your Pigeon, your Panda from your Penguin. It seems that Google search has too many updates—in fact, these named updates are just the tip of the iceberg. There are probably on average two changes to the algorithm a week, so it is hard for any SEO company to keep track. It should come as little surprise that these changes are mostly tiny.
We will look at the major changes and see why they were carried out and how one can change website and SEO content to accommodate them.
The black-and-white colossus known as Panda began in 2011, and the fourth version was launched, unremarkably, in 2014. The whole point of Panda was to try and place high-quality writing and images at the top of the rankings and remove the content that was the same.
If some of the content on a site is repeated, the update will push it down the rankings. As a result, a person needs to come up with original thoughts and new ways of doing things. This is the 2010 way of creating search engine optimization.
Many writers may not think too much about keywords, or whether sentences and paragraphs sound right. SEO content should be well written, not just keyword heavy.
It wasn’t all black and white with the Penguin update either. Unlike Panda, there has only been one update of Penguin. These updates tried to prevent bad links on a website, which could cause one’s site to fall in rank also. For Google, these linking practices are frowned upon as dubious.
What you need is what is known as quality links—which Google holds in high rank.
Another update that affected search engine optimization was Hummingbird. Despite being named after a tiny bird, it is actuality a gigantic change in the ranking structure. Before Hummingbird, if you were to ask a question like “What are the best bars in Perth?” the search engine would assume that such words as “what” and “are” as important to the search and not know that the vital words were “best”, “bars” and “Perth”. So this update goes beyond SEO; it has more to do with what Google does with the information it receives from the user. Hummingbird can also use your location, so it can tell you are talking about Perth, Australia and not the one in Scotland or even the ones in New Jersey or Ontario.
Although we don’t particularly like for our computer to know our precise location, we do like it to at least be aware of which country we are in!
There have been many more updates, which will be discussed in greater length in subsequent articles.