Blogging is one of the most powerful SEO tools at your disposal and for obvious reasons; it allows you to write about content associated with your business and make your site more relevant to related search terms. There’s an obvious commercial utility to managing a blog on your website, but do you know the most optimal way to do it?
While the actual content and theme of your blog articles will vary depending on your industry, the core principles that garner success are the same. Let’s take a look at some of them now.
Pick a topic your audience actually cares about or could benefit from
If you sell pet food, all you blogs shouldn’t just be about why pet food is so great, as this isn’t really giving value to your audience which already know the value of your type of product. Instead, you would be better off writing about topics are related to pet ownership, as this gives you the chance to share valuable information that’s personally relevant to your audience.
This also gives you the opportunity to rank highly in searches related to your audience’s interests. If you write a definitive, in-depth how to article on something relevant to your industry you could earn your website a huge boost in traffic.
Make it engaging
One of the biggest errors businesses’ make with their blogs is that they fail to actually make them engaging for readers. Your blog isn’t going to be very effective if people are clicking out of the page after one or two lines.
This is why so many brands outsource their blog writing to professional digital marketing firms who have copywriters on staff that can write persuasive content. It takes a great deal of knowledge and experience to be able to write a highly engaging piece that readers will enjoy.
One easy way to make a blog article more engaging is to break up the monotony of the text with images and videos. If you can punctuate one of your points with a piece of media, your article is going to be far less of a chore to read and will actually entertain readers.
Post on a consistent basis
Many businesses blogs start out great then begin to become updated less frequently, either due to a lack of planning or because a business has run out of ideas. The best way to avoid this is to plan topics ahead of time and try to be broad in what you choose to write about.
Give yourself plenty of room to explore new topics and establish topics that can always be revisited at later dates. If you do this correctly, you can manage a successful business blog for a very long time.
Charlotte is a digital marketing and communications practitioner working in our Sydney office. She takes on a range of roles relating to SEO and has a keen interest in studying the SEO industry and its future direction, particularly in relation to content marketing. Charlotte takes her writing very seriously and always seeks ensure the content she produces is of a high standard of quality.