Search Engine Optimisation Strategies That Work

Strategies for SEO Which Can Be Termed ‘Successful’

Search engines such as Yahoo and Google can now influence purchase decisions up to a staggering 88%, and to add to this, you have almost 80% of people searching typing words or phrases into search engines to help them with their search. This leads to them finding either you, or your competitor. It is known that over 75% of people using search engines don’t take the effort of looking past the first page. This proves that if you are not ranked in the first two pages, you stand to lose traffic, leading to a loss in your business. To make sure your business does not suffer due to the lack of SEO, you need to adopt strategies that work in your favour.


  1. Keywords playing an important role

This research is important in a strategy for Search Engine Optimisation. Those who have managed to understand what people search for when they discover their business in search engines are the ones who are successful in SEO: the keywords used by them to target traffic to their products. By using the appropriate tools, you can brainstorm potential keywords and have knowledge of the competition. If you find some keywords being too competitive, you can opt for long-tail keywords, which can give you a better ranking.

  1. strategyThe Content

This is the king in working out a strategy for SEO. Quality content is said to create a positive user experience, besides bringing up your ranking in connection to the keywords. This goes one step ahead, and allows you to educate your consumer and be an authority in your niche, which will boost up sales.

  1. Use of Social Media

By establishing a strong presence on social media, you can raise your business to an all-time high, as these sites send signals of authority and influence to search engines.

  1. Meta Tags

Playing an important role in SEO, Meta tags are a great boon.

  1. Images of the product

Many consumers who are searching for specific products in a search engine look not only at the web pages, but also make sure to look at the ‘Images’. Having images of good quality of a product on your website, with the file names containing the relevant keywords, will definitely raise your ranking in search engines. This can get your website get the desired traffic and possibly good sales.

How do strategies help in SEO?

These strategies, if applied right, can make a lot of difference to your website. You will tend to save on a lot of money and time trying to get a hold of potential customers. A website with high traffic can be said to be on its way to success. You will also be able to get the desired ranking in search engines, which, in turn, can result in taking your business to new heights. With stiff competition these days, you do not want to be lagging behind due to the wrong strategies applied in SEO.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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