Digital marketing is arguably one of the most important factors for businesses today. The process of digital marketing encompasses SEO strategies which help people to find websites.
Essentially, the better your digital marketing and SEO strategy is, the higher your website will rank on Google’s search and therefore more people will visit your website.
It is important to play by the rules Google sets when it comes to SEO, or your website can get punished. However, Google regularly updates its algorithms, so it is essential to keep up with the latest trends.
1: Quality over quantity
It is often suggested that in order to improve SEO rankings, it is essential to publish content constantly. Whilst regularly updating your website is beneficial, and can help with building brand authority, it is not the only thing that should be taken into consideration.
When it comes to improving google rankings, the quality of the blogs and articles being posted is almost as important as the consistency. This is especially true when it comes to ranking highly for commonly used keywords and phrases.
Therefore, when it comes to creating content for websites in order to help with your google rankings, it is important to consider more than just how regularly content is posted. Essentially, short content is no longer improving SEO rankings; instead there is now a focus is on longer, more informative articles and blogs.
2: Google’s mobile first algorithm
Recently there has been a major shift in how people use the internet; specifically the move away from using computers and towards the use of mobile phones and tablets. As a result of this, Google has introduced an algorithm that concentrates on mobile users.
This new algorithm directly impacts SEO; therefore it is important to take this into consideration when reviewing digital marketing strategies.
In order to maintain a Google ranking, or improve a ranking, it is crucial to pay attention to mobile ranking factors. The new google algorithm includes features such as page speed and mobile useability in its mobile ranking factors.
In order to prevent your website from falling behind, make sure you pay attention to this algorithm and ensure your website is mobile friendly.
3: Social media searches
It’s no secret that social media platforms are an essential part of any digital marketing strategy; the majority of people rely on these platforms in their daily lives. Something that may come as a surprise is the fact that many people are now beginning to use social media platforms as search engines.
Although search engines, such as Google, are still the most common way of finding websites or searching keywords online, social media platforms are quickly catching up. This appears to be a growing trend, and it is likely that more and more people will start using social media to search for websites and keywords instead of search engines.
Due to this, it will become important to optimize any content for social media platforms in the same way that it is optimized for search engines.
4: Influencer marketing
Influencer marketing is an excellent way of building a brand image and of promoting brands and products. This is a trend that continues to gain popularity, and is increasing in effectiveness.
This marketing technique is useful for more than just branding purposes and creating a direct conversation with consumers. In fact, influencer marketing is a brilliant way of obtaining high quality links; it is becoming one of the most effective ways for businesses to procure links.
Implementing influencer marketing can help websites rank better on search engines when it comes to their products and services. This is quickly becoming one of the best ways to increase site authority as a whole.
Sarah is the head of guest posts outreach and an SEO expert. Her interests are search engine optimisation, social media and brand management.