SEO Services for Shopify – Shopify Marketing
The Process of SEO
Blog and website page interlinking are also incredibly important, and means that when a bot sweeps through an Internet page, they will be hopping through the links that are embedded in the pages, cycling through several times, and as more content is added the search engine results ranking goes up, as fresh content is regularly provided.
The provision of regular content pushed to the Internet is necessary for the website that is being crawled to be regarded as timely and relevant information.
If information has not been updated or any blog articles have not been published within a certain amount of time, a website drops significantly in rank.
Metadata in websites is incredibly important, and this sets up a series of keywords that are relevant to a website, and for a particular topic being looked for in a search engine by an end user. Where a lot of niche websites succeed is in highly specialised SEO on page.
This offers the opportunity when an end user has performed their research, and is in the buying phase of their search, they find keywords that are specifically relevant to the product they require.
When SEO is done properly, the buyer is able to search and find what they want at the point where they are ready to buy. This creates the best possible opportunity to create revenue from websites. SEO is essential for websites to become viable money making investments.
Keyword search terms are also incredibly important when it comes to creating higher ranking websites; these keywords are usually contained in the metadata of a website (in the header) and then reflected in the URL page titles, and headers throughout the content of each document.
A Google search spider is able to quickly assess the content on an Internet page, and according to its pre-established benchmarks, determine where Google will present it on the search engine page results. SEO is about creating the best possible website quality score in terms of relevancy and user experience.
When people spend significant amounts of time on Internet pages, and they click on other blog links (through interlinking) this means that Google measures the amount of time spent on a website as significant.
When users are actively searching through content on a website, this creates feedback to the Google search bots (and other websites) in order to promote the ranking of a website.
Why It is Important to Use a Proper SEO Agency?
A lot of digital marketing agencies make false promises, and use proprietary black market software in order to drive traffic artificially to a website.
Google does not readily pick up on this traffic being fake as it is a series of bots that ping and return results to a website, but these could seriously damage a page’s rankings.
Bots generally do not spend a lot of time on a website, and then bounce off quickly, creating havoc with real Internet traffic. Overflow of host servers can end up creating website down time, and this also prevents real buyers from finding useful products and services.
For a business owner’s real benefit, and for that of his or her customers, it is imperative to use a proper SEO agency that only utilised white hat techniques.