There is a lot of value in devising programs in SEO for real estate agents. However, it’s probably best to start right at the beginning – what is search engine optimisation? Well, search engine optimisation is all about focusing on specific keywords that often feature prominently in user searches. By blending these words into your written content in an engaging, authentic and meaningful way, you can help improve the exposure on some of your house listings and, hopefully, sell houses faster.
Basically, you want your domain and house listings to feature prominently on Google, particularly on the first page of Google. Why? Well, when was the last time you clicked onto the second page of Google when you were shopping or doing some research? You probably can’t remember. And this is the main reason why you need to get your website on the first page of Google. Not only will it boost your website’s visibility, but it will create more client contact and hopefully lead to more sales for your broker firm.
Location is also very important when it comes to SEO for real estate agents. When people buy a home, a massive factor is location. This means that a lot of their web searches will feature a location-based word in the keyword. As a result, it’s important to inject location-based words into your content to maximise value for those people looking for homes based on location.