Search engine optimisation is all about how your website ranks on Google’s search listings. Google uses a trademarked algorithm to rank each webpage. Google releases some information about its algorithm, in terms of changes to relevancy criteria; however, it largely remains a company secret. The points of relevancy are very important when it comes to your webpage receiving a ranking. Google will assess things like the frequency and location of keywords throughout the written content. For example, pages that list the keyword phrase excessively will be punished and treated like “spam”, pushing the webpage to the bottom of the rankings.
Likewise, Google will also assess how long your webpage has existed. Pages with a short history will not feature highly; however, with time and original content, that will certainly change. While webpages with a long history are highly valued by Google, the algorithm also evaluates the number of links that are connected to your page (including the relative domain strength of those pages). If a lot of this information has confused you, then this is the exact reason why your clinic would benefit from SEO for physiotherapists.