Common SEO Mistakes
You have spent months working on your website, determining a business plan, and setting your website up to funnel sales, and you are ready to jump into the world of massive SEO traffic. If you have covered all of your bases, you will have more passive traffic from organic searches than you know what to do with.
If you missed something, or made a wrong step, you will receive a slap in the face from the Almighty Google. The most important factor in your website is how effectively you set up the website SEO, so without further hesitation, here are the 5 SEO mistakes to avoid at all costs.
Thousands of websites have failed to listen to the warnings of keyword stuffing. Using too many keywords, using them too often, or using them inappropriately will cause Google to mark your website as spam. This results in your website being at the bottom of the list, possibly under websites that have been forgotten for years.
One of the worst things you can do is to barter with low-quality websites for backlinks. Each low-quality website that links to you can cause the rating of your website to drop dramatically. Automatically placing yourself at the bottom of the stack from the start can turn your website into a money pit and leave you digging out of a hole for years.
SEO “Boosting” Software
There are thousands of software products that claim to help boost your SEO automatically. They claim to help create backlinks, write articles, and submit articles to hundreds of websites at a time. Even if these programs offer to shine your shoes while you sleep, you should avoid them at all costs. Google will penalize you for using any of these programs, and as a punishment, they will knock you back several pages in the search results.
Techniques Considered “Blackhat SEO”
This method was created shortly after the trend of owning a website started. They used to work, and Google didn’t blink an eye. Now, Google will not only penalize you for using them, but they have also been known to ban websites that use them from even being located on a search engine. If this happens, it can be difficult or even impossible to recover from the damage.
Failing to Interact
Going it alone may sound like the way go. After all, why would you want to be friends with your competition? The truth is, not only do you get rewarded financially through social interaction and sharing, but Google also recognizes your efforts. You want people to comment on your blogs and share things on social media. So even if you don’t want to be friends with your competition, you should at least be pen pals.
Not Producing Content
So you have an online store. You don’t really want a blog, and stores are important. Well, Google doesn’t always agree. Until you reach at least 100 blog posts or spend a few thousand dollars on marketing, your website cannot be easily found on Google. Well, unless your potential readers start on the last page of the search results and work backwards.