How Does SEO Help Real Estate Websites?
Real estate businesses stand to gain more with search engine optimisation than many other industries. This is simply because of the insanely large number of people who do their property searching online.
Several studies of consumer behaviour show that upwards of 80% of home buyers use the internet to search for properties and find real estate websites to be the most useful tool to do this. This demonstrates how critical it is to capture that market in their first few internet searches.
Since there are so many property listing websites competing for relevancy on the internet a high quality SEO strategy is one of the only ways to set a website apart from the crowd. Generating this organic search traffic is one of the most powerful digital marketing strategies that a property agency can use.
The targeting of keywords based on geography and type of property is one of the best ways search engine optimisation can aid realtors. The ability to target localised searches means that individual landing pages can be tailored to be as relevant as possible to the local audience.
The majority of people searching for property online will begin writing their search terms with the specific region they are looking in. For this reason realtors cannot afford to miss out on the traffic targeting of local keywords can bring to them.
This local keyword targeting combined with high quality blog content can be used to serve relevant content to the target audience. A comprehensive and highly detailed piece about available properties in a certain region can gain an incredible amount of visibility with proper optimisation.
This is important for realtors because it allows the marketing of properties not just based on their price but by the quality of the copy written about them. Search engine optimisation means it’s easier than ever to serve that copy to audiences it will be relevant to.
As well as providing more opportunities to expose audiences to writing about a property, it more importantly allows them to see photos and videos. Research shows that users are far more likely to engage with property listings when high quality photos and videos are present.
Research also shows that more and more people are using their phones to do searches we would expect them to do on a desktop computer or laptop. This means that having a mobile friendly website that’s easy to navigate is more important than ever. Luckily search engine optimisation involves the creation of mobile friendly pages as well.
Interacting with social media is another element of search engine optimisation that is of great benefit to realtors. It allows the business to maintain an open communication channel with customers on a platform they are using habitually.