If you’re a solicitor with an Australian law firm, then you’ll be fully aware of the insane competition currently plaguing the legal sector. It doesn’t matter what legal area you work in: family, criminal, corporate, civil or contract – there are more and more lawyers out there competing for the same clients. One area that not as many firms are currently competing for, however, is SEO for criminal lawyers.
So, if you find yourself in a great position where you are running your own criminal law firm, you should certainly be investing in digital marketing to help your business to maintain its competitive position in the market. Like other professional industries, the legal sector has been revitalised by technological change and innovation. Word of mouth and traditional advertising have been superseded by digital marketing alternatives: pay-per-click, search engine optimisation and Google AdWords. So,