SEO is an ever-evolving strategy that is impacted by numerous different factors. Like most things, the past decade has seen some significant changes in SEO.
Google’s constant changing of its algorithm means that the tactics used in search engine optimisation must also change. In order to run a successful SEO campaign, you must be able to identify the changes and adapt ensuring you always keep up-to-date.
The top 4 ways that SEO has changed over the past 10 years:
The use of smartphones has increased rapidly over the past few years and is sure to continue to rise in the years to come.
In the past decade Google has made it perfectly clear that optimising your website for mobile devices is of the utmost importance. This is supported by the fact that last year, search engine queries on a mobile device surpassed desktops searches.
Before it might not have been that vital for your SEO to develop a mobile friendly website, but now it is necessary, not only to improve your search engine ranking, but to also improve user experience.
Before social media platforms like Facebook, Instagram, Twitter etc. took the world by storm, the most effective way to reach your customers was though email. These days, it is much more effective to use social media to reach your audience.
No matter the type of business you are running, you should have at least some sort of presence on social media. Social media is good for branding and therefore has a positive effect on your SEO.
Importance of content
Content has always been one of the most important factors in SEO. However, over the years, the amount and the way content is provided on websites have changed.
Google’s ranking factor for content is fairly high, although, the determinants of this factor have changed. It is no longer simply enough to write a large amount of content. The content now has to be of high quality and relevant to the desired topic. If your content does not meet the standard of Google, your ranking is likely to take a hit.
Links have changed in a similar way to that of content. Before it was enough to simply have link quantity, so the more links back to your website the better; however these days this is no longer the case.
Links now have to be of high quality. Google doesn’t like spam type link building and is likely to penalise you if this is done. Like content, your links must also be relevant to your business.