As you are probably well aware, a huge percentage of people find a place to eat by using Google search, especially in conjunction with Google Maps/Google Business. When a group of friends gets a craving for pasta, one of them will volunteer to Google something like “Italian food near me”, and then proceed to decide based on a mixture between the proximity of each premises and its average customer reviews.
It’s common knowledge when performing SEO and digital marketing for restaurants that a few negative public reviews can turn a huge swathe of customers away from any hospitality establishment, as complaints about hygiene standards, staff attitude, and even the quality of the décor compound to form a negative perception of the experience that will be had. The secret to advertising for any business like this, is to sell an experience people would want to participate in.
Our SEO and digital marketing for hospitality businesses just like yours is focused around building the authority of your website and Google business listing so that you appear first when people search for the eating experience you provide. We do this through a mixture of paid and organic search engine optimisation strategies.