Hire the best SEO and digital marketing for hospitality in Australia
Welcome to SEO Shark, Sydney’s #1 search advertising agency. If you’re anything like us, then you like to devour the competition, and engaging our SEO and digital marketing for hospitality businesses is one of the best ways you can get ahead.
We know it’s tough out there!
Trust us, we know that your industry is a vicious one, and that’s why you need SEO and digital marketing for restaurants to get ahead
As you are probably well aware, a huge percentage of people find a place to eat by using Google search, especially in conjunction with Google Maps/Google Business. When a group of friends gets a craving for pasta, one of them will volunteer to Google something like “Italian food near me”, and then proceed to decide based on a mixture between the proximity of each premises and its average customer reviews.
It’s common knowledge when performing SEO and digital marketing for restaurants that a few negative public reviews can turn a huge swathe of customers away from any hospitality establishment, as complaints about hygiene standards, staff attitude, and even the quality of the décor compound to form a negative perception of the experience that will be had. The secret to advertising for any business like this, is to sell an experience people would want to participate in.
Our SEO and digital marketing for hospitality businesses just like yours is focused around building the authority of your website and Google business listing so that you appear first when people search for the eating experience you provide. We do this through a mixture of paid and organic search engine optimisation strategies.
We take your business to the first page of Google
Learn more about the different tactics we employ when delivering SEO and digital marketing for cafes and bistros like yours
At SEO Shark, we have endeavoured to create a lean and cost effective workflow that produces tangible results for our clients in the shortest possible amount of time. Because organic search rankings can take several months to change dramatically, our packages providing SEO and digital marketing for hospitality incorporate a mix of other tactics that work in tandem to produce quick results.
This means, that while we perform the slow and steady background work that’s essential to get and maintain a high search ranking, we are also using more immediate tactics so that you can start seeing benefits from working with us right away.
Keyword exploration and optimisation
When we start working on your SEO and digital marketing for restaurants campaign, we will begin by conferencing with your team so that we can determine what your most important keywords are, and thusly create a winning keyword targeting strategy. In case you didn’t know, we used an example of a keyword before with “Italian food near me”.
Depending on the cuisine or style of dining you offer, you are going to be targeting very different keywords. If you run a burger and milkshake bar, then keywords for “Indian takeaway” aren’t going to be very useful for you.
The SEO Shark team has extensive experience providing SEO and digital marketing for hospitality businesses and we know how to help a website climb the rankings for popular keywords such as:
“best restaurants Sydney”,
“best casual restaurants Sydney CBD”,
“thai restaurant near me”,
“indian restaurant near me”,
“Italian restaurant near me” + many more.
No matter what your niche is, we can help get your website to the first page of Google. Our talented and friendly team is eager to meet with you, discuss your keywords, and brainstorm an awesome strategy that everyone can get behind. This ensures that we are all on the same page when we begin performing SEO and digital marketing for diners.
Website keyword optimisation and development
Once we have established what you most important keywords that you want to target are, we can then start to audit your website and optimise it accordingly. This including the strategic addition of keywords to certain area of your website, the creation of product landing pages to be paired with PPC ads (more on that later), and general under the hood site improvements designed to improve the average page load speed for users.
It’s well understood that users will leave a website that loads too slowly for them, with users on mobile devices being even less patient. When someone wants to make a large group booking at your establishment, they will want to navigate through your website, and if it loads too slowly for them or is hard for them to navigate then they will go to a competitor instead.
Apart from making your website technically functional, our SEO team in Sydney and digital marketing for cafes and diners will improve its visuals and make recommendations about what layouts are best to help drive customers towards making an inquiry. The way you display your menu items on your website is very important for creating the mood you want people to associate with your establishment.
One of the most impactful tactics we undertake when delivering SEO and digital marketing for cafes, diners, and restaurants, is the inclusion of keyword throughout the copy of the website. This includes adding keywords to headings, subheadings, and even the meta text descriptions of images and graphics – this all works to associate your website with those keywords, so that Google serves your website against them in search results.
PPC Ads Management
While our primary goal with SEO and digital marketing for your restaurant is to increase the organic search ranking of your website, we don’t neglect the power that paid search marketing has. Instead asking our clients to decide between an organic and paid strategy, we work with you to formulate a plan that leverages the power of both strategies in concert with one another.
PPC (pay-per-click) advertising is when you pay Google to serve a special ‘sponsored’ search result against the keywords you are targeting. This type of advertising is instant as you don’t need tow wait for rankings to climb to have your site appear on page one, but because the links are disclaimed as sponsored, they won’t be clicked on by the same audience.
This is why you need a mix of paid and organic – our SEO and digital marketing for hospitality captures both types of user. Our PPC management experts know how to help you create a lean and effective Google AdWords campaign that gives you the best return on investment.
Social Media Profile Management
When it comes to SEO and digital marketing for bars and restaurants, your social media channels (Facebook, Instagram, Twitter etc) are going be very important vectors of interaction with your target audience. Lots of businesses like your leverage the power of social media to publish updates about special offers, community events, new menu items + much more.
As part of our SEO and digital marketing for restaurants, we are able to take over social media management for you. Our team knows how to create a content plan that posts engaging content at a frequency that keeps you business in the public mindshare and doesn’t become annoying or spammy.
Why work with our team instead of another firm?
Discover why our clients love working with us
When you decide that you want to engage SEO and digital marketing for your restaurant business, you need to make sure you pair with a search agency that has a proven track record of success in your niche. At SEO Shark, we have helped dozens of hospitality clients improve their search result rankings and enjoy what is basically a renaissance of new customer interest.
The growth we are able to help businesses achieve via SEO and digital marketing for hospitality establishments is non-trivial. When you realise how much of your business comes from walk-ins who used Google to find you, you will be very happy that you decide to invest in SEO and digital marketing for your restaurant.
Experienced team of search marketing veterans
Our team is a mix of prolific search marketing experts, content specialists, PPC gurus and web developers + more who combine their talents to deliver the highest quality SEO and digital marketing for restaurants. The holistic approach we take to the work we do for our clients requires us to have a dynamic team of people who have genuine talent and an eagerness to impress.
Trustworthy and reliable
It’s normal to be cautious before hiring any kind of consultancy firm, as you may be worried, they will try to exploit your ignorance and engineer a one-sided relationship. You never need to fear this with us – all our clients are satisfied with the explanations we give and the frequency of our correspondence.
Affordable pricing
When it comes to our packages offering SEO and digital marketing to restaurants, we have strived to keep our rates as fair as possible without cheapening on the quality we provide. We believe that our prices strike the right balance between affordability and quality of work, but we are happy to discuss a customised quote with you depending on your needs.
Ready to enjoy being on the first page of Google? Contact us online or give us a call on 1300 732 002 today!
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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