guys holding a house

How to do SEO for Real Estate?

Create Local And High-Quality Content

If you’re a real estate agent or a SEO consultant who needs advice on doing SEO for real estate, here are some tips on how you can succeed at it.

a houseIf you’re creating effective SEO for a real estate website, it is important that you create content that is localized and of high quality. Start by deciding on the right keywords you want throughout the content, and incorporate them naturally within the content. Make sure you write and update your website’s content on a regular basis and go beyond just the latest real estate listings in the area. Write articles that will get the readers interested. Some good topics include the state of the local real estate market, tips on preparing your home for open house, interviews with other real estate agents, and how to avoid foreclosure.

Get More Outbound Links on The Website

Another effective SEO method that works well for real estate is the use of outbound links. The main outbound link in your content is the “anchor text”. The “anchor text” is the outbound link that you highlight in the content. Include outbound links that go to other webpages within your website, as well as some outbound links to other local real estate websites.

Pay-Per-Click Ads

In real estate, your website should also be visual, since those seeking to buy or sell homes are drawn to images of homes currently for sale, and they are interested in seeing photos of the real estate agents who will assist them in the process. You can take advantage of this by posting pay-per-click ads on your website. You want to include the keywords that your readers are likely to search for in your ad, because that makes readers more curious, and they may click on your ad, which means revenue for you.

housesUse Virtual Tours

Every real estate website should have a virtual tour installed on it, because not all of your readers can attend an open house, and through the virtual tours they can see what the homes look like before contacting you to look into purchasing a home. This is also a good way to boost your search engine rankings.

Put A “Search Listing” Section on The Show

It is important that you include a listing of current homes for sale and apartments for rent on the website, because it adds user-friendliness to your website, therefore drawing more people to your website and possibly higher search engine rankings.

Must Have Call To Action in Content

Since the goal of your website is to draw in more clients, you need to include calls to action within your content. Start some of your paragraphs with creative teasers regarding why readers should contact you about selling or buying a home, and then invite them to click on a certain link, give you a call or send you an email.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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