You may have never heard of the term “search engine optimisation” and that’s completely fine. If you’ve never had any experience or involvement in online marketing, then you won’t know much about SEO for plumbers (even though it has been around for quite a while). Basically, search engine maximisation is all about “keyword optimisation.” This refers to the process of writing content for websites, webpages, social media posts and video descriptions and tailoring it in accordance to a specific word or phrase. The purpose of this is simple: you want to feature the keyword prominently in the written work, so your webpage is listed on the first page of Google’s search listings when users search that specific phrase.
Now, you might be questioning the value of this process? Well, how many people search beyond the first page of Google? The straight answer is basically no one. In fact, nearly all users find what they are looking for on the first page. So, if you’re not on the first page, you’re going to struggle to gain traction and brand visibility.