Keyword Research & Implementation
When you search for something using Google, it uses its algorithm to pair you search terms (keywords) with a series of relevant search results. Google determines the rank in which it displays webpages based on their relevancy to the search terms, and this in turn is determine by a series of ‘signals’.
The primary signal by which a website is ranked is based on the density and placement of keywords throughout the website’s pages. This includes all the writing on the page that you can highlight with your cursor, including headings and some hidden text that is buried in image meta data. When Google scans your website, it will score the overall relevancy it has to different sets of keywords.
When we undertake keyword optimisation for you, we perform keyword research to determine what your most valuable keyword opportunities are, then go about optimising your website with said keywords. Using our expertise, we will ensure your website is as relevant as possible to the search terms your target customers are using.
We have performed SEO and digital marketing for alternative healthcare providers before, and know how to get to the first page of Google for keywords like:
“naturopath near me”,
“best naturopath Sydney CBD”,
“homeopathy Sydney” and,
“homeopathy near me” + more.
The above list are just examples of some of the most popular keywords you can target when you engage us to perform SEO and digital marketing for naturopaths. When we sit down with you, we will work to understand your business and ensure that we formulate a keyword strategy that makes sense for the kind of customers you want to attract.