Search engine optimisation is an integral component of any digital marketing campaign. Whilst it is rarely executed in isolation, it is a highly effective way to support ongoing campaigns, like pay-per-click or social media advertisements. Basically, it’s all about the content. If you have ever spoken to a marketing consultancy firm, they’ll talk a lot about the importance of having original and engaging content on your website.
Now, you might think that writing content for your website is pointless and has no value or utility. However, this is simply not true. Google’s algorithm (which ranks websites) focuses on originality as a key metric for content and website evaluation. An empty, plagiarised and repetitive webpage will always struggle to compete for the top spots in Google’s search listings. It is very important to be on the first page of Google, simply because most users find what they are looking for on the first page. Think of it this way, if you’re not on the first page, how can you simply compete? The fact is, you can’t if you don’t have SEO for marriage counsels.