Search engine optimisation is not just about increasing the quantity of traffic to your website, it’s about improving the quality of traffic to your webpage. So, what does “quality” traffic mean? Well, it refers to the improvement of natural or organic traffic, which means you’re not using a form of paid placement to improve traffic levels. Basically, you’re refining, improving and adding to the website’s content in accordance to relevant keywords. These keywords are designed to replicate user searches, thereby improving your website’s online visibility. So, what is the point of this? Well, the answer is Google.