Auditing/developing your website
We take a thorough look through your website in order to identify what the obvious and not-so-obvious issues are. Once you agree to our proposed changes, we will go through your site and eliminate redundancies, optimise graphics and images and ensure that it is mobile friendly.
Studying your keywords, competitors and market environment
Now that your website is in optimal working order, it’s time to start formulating a keyword strategy. This involves a process known as keyword mapping whereby our experts research keyword marketing opportunities for your business.
The keywords we choose to focus on for your business will also be determined based on their competitiveness (how many other businesses are targeting it) as well as your budget. The more money you have to invest in the campaign, the more far reaching and impactful it will be.
Managing your pay-per-click (PPC) ads
While PPC ads are not organic and are not technically a part of search engine optimisation, they are a powerful element of any digital marketing mix and should be used in conjunction with SEO for locksmiths. This makes it so that you can get a one-two punch of both paid and organic tactics.