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If you aren’t using search engine optimisation, you’re falling behind
We live in an era where everyone is constantly heads-down in their tablet, smartphone or laptop. No longer are newspapers and magazines as effective a form of marketing as they used to be.
More than 85% of consumers use digital media – particularly search engines – to find local services. 90% of all traffic flows into websites listed on the first page of results. Naturally, businesses want to get to page #1.
You might have heard about search engine optimisation and pay-per-click (PPC) advertising and are wondering which is better. While PPC can get you noticed temporarily, it tends to be more expensive and doesn’t last as long as SEO for jewellery shops. Studies show that organic results (which are generated through search engine optimisation) are clicked far more often than PPC ads. They also last much longer.
Once you have a website, you’ll need to build up your Google results ranking in order for your potential customers to be able to find you online.
This can be a tricky process, but we’re pretty experienced at doing it.