If you’ve never heard the phrase “website optimisation”, then you’re in luck, because you’ve come to the right place to get the most simplified overview. Since the 1990s, websites have been looking at ways to compete with one another, to ensure that their website gets the most traction or “clicks.” Whilst there is more to digital market than just getting “clicks”, the process of building organic travel to your website remains a pillar of SEO for insurance brokers.
So, how do you build organic travel? Well, this is where our team comes into the equation. We work with you in building a website and domain that consists of high-quality, engaging and original content. More importantly, this content is written in accordance to keyword phrases. These phrases are reflective of what the user is searching when they need help or information online. As a result, you want to write content that relates strongly with these keywords in order to rank highly on Google’s search listings. Confused? Let’s break it down a bit further.