Gone are the days when having an ad in the local newspaper was considered effective marketing. With over 85% of consumers using search engines to locate goods and services, and 90% of traffic going to websites on page #1 of results, it’s common sense to invest in search engine optimisation.
Search engine optimisation is an organic form of marketing, compared to pay-per-click (PPC) which is a targeted ad. Research shows that people are more likely to click on an organic search result than a PPC one. SEO for immigration lawyers is also more cost-effective in the long-run, and will last much longer than PPC if properly maintained.
If you already have a website, that’s great! The next step is to improve your search result ranking so that it shows up when clients search for keywords related to your business.
This involves a bit of work on our side.