With thousands of businesses competing for the coveted top position on Google search results, SEO for immigration lawyers has never been more essential.
If you aren’t on page one, your potential new clients simply aren’t going to know that your business exists!
Search engine optimisation is crucial for growing your firm in 2019
Gone are the days when having an ad in the local newspaper was considered effective marketing. With over 85% of consumers using search engines to locate goods and services, and 90% of traffic going to websites on page #1 of results, it’s common sense to invest in search engine optimisation.
Search engine optimisation is an organic form of marketing, compared to pay-per-click (PPC) which is a targeted ad. Research shows that people are more likely to click on an organic search result than a PPC one. SEO for immigration lawyers is also more cost-effective in the long-run, and will last much longer than PPC if properly maintained.
If you already have a website, that’s great! The next step is to improve your search result ranking so that it shows up when clients search for keywords related to your business.
This involves a bit of work on our side.
Keyword research, website optimisation and more
SEO for immigration lawyers involves a lot of things, but the crux of it comes down to making sure your website is optimised for the keywords most relevant for your business. This ensures that when your potential clients search up “VISA solicitor near me” or “citizenship attorney in Sydney” – anything relevant to your firm, your website will appear!
Because search engines “crawl” each website to determine their relevance for different keywords (and then rank them in the results page accordingly), it is important that your website is properly optimised. This involves making sure it loads quickly, has quality content and offers a high-quality user-experience.
You can measure your return on investment (ROI) by looking at the amount of traffic you’re getting and viewing your website’s ranking for specific keywords.
Some of the strategies we utilise in our SEO for Immigration Lawyers work includes:
Keen to get listed on the first page of Google using ethical SEO for immigration lawyers
without any lock-in contracts? Get in touch today!
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