When people want to do an online order for the stuff that they need to host a party or some kind of celebratory event, a larger percentage of those people are going to use Google to try and find a business like yours that can meet their needs. When they type in their search terms, such as “kids birthday party supplies”, you want to make sure that you show up in that search, and this is why you need SEO and digital marketing for event planning and supply stores.
However, simply appearing in the search isn’t good enough, because you might only appear on the 2nd, 3rd or even the 4th and subsequent results pages. Over 80% of user clicks are restricted to the top quarter of the first page, as most people find what they want/need in the first 3 or 4 results.
This means that you are pretty much invisible to the vast majority of your potential audience if you aren’t at the top of the first page of Google. This is why investing in SEO and digital marketing for event suppliers is basically a necessary requirement if you want to achieve any kind of meaningful growth online.
For a business like yours, many of your customers are going to be shopping for your type of products for the first time as it becomes their turn to organise and host some kind of celebration. These people are likely going to turn to Google to try and browse between the different options, and they won’t have any particular loyalty to your competitors. This means that appearing at the top of the first page of results is going to put your business in front of your ideal audience that doesn’t know a lot about event planning but needs a good, affordable provider.