As a recruiter, you are more than likely already using the internet as you main means of sourcing and engaging with new prospects. Of course, you probably are already aware that when organisations want to engage an employment agency to help them recruit for a role they need to fill, a percentage of those organisations will use Google search (or some other search engine) to find a suitable candidate.
Whoever performs that Google search is going to use keywords relevant to your business, such as “best recruitment agency”. When they hit the search button, they will be served with a list of results (both organic and PPC ads) descending in order of website authority and Google’s own algorithm that matches the relevance of the website to the search terms used.
You need to engage SEO and digital marketing for your employment agency to optimise your web presence so that when Google scans your website, it scores as highly relevant to those search terms your target customers are using. Appearing as high as possible will yield you the highest amount of inquiries, since most people will find what they are looking for in the first couples of results (results on the 2nd and subsequent search results pages get dramatically less clicks).
In order to take you to page #1 and rank as highly as possible for your keywords, you need a comprehensive, multi-pronged strategy that leverages SEO and digital marketing for your employment agency. PPC work will give you an instant boost in traffic to your website, while other strategies involving content creation and website optimisation will slowly make your website more relevant in the eyes of Google.