Once we’ve figured out the best keywords for your business (i.e. considering what your prospective clients will be looking up) we will then make sure that your website is optimised for SEO and digital marketing for electricians. This helps ensure that search engines such as Google know that your website is a good source for those keywords – and ranks you accordingly.
After a few weeks to months of optimising your website and working on link building, your website should start to rise in the search engine rankings. This means that more people will be directed to your company instead of your competitors.
Some of the white-hat techniques we use are:
Those are just 5 examples of the top keywords we can target and help get your business to page #1 of Google search for. While this kind of
work is impossible to accomplish overnight, we have optimised the process so that we can start showing impactful results within just
3 months of engaging SEO Shark.
Start seeing results in six simple steps
Black-hat techniques to watch out for
Curious as to what black-hat techniques are and why you should avoid them?
The baddies of the SEO and digital marketing for electrical experts world, black-hat techniques use a number of shady tactics to boost your search engine ranking. They defy and manipulate search engine guidelines by using poor quality content and spammy practices.
However, they rarely work in the long-term, as search engines like Google generally end up figuring out that you are using dodgy practices and end up penalising or disqualifying your website.
Some examples of black-hat SEO and digital marketing for electrical technicians tactics include:
Keyword stuffing involves loading your content (i.e. blog posts, web pages) with keywords that don’t read as natural in order to try to get the website to rank higher in search results. For example:
“We sell premium hair care products. If you need premium hair care products, be sure to visit our online store or get in touch with our premium hair care products experts.”
It doesn’t add value, it’s annoying to read and it can also get your website penalised. Instead of overusing keywords and their synods, SEO and digital marketing for wiremen should aim to craft informative, valuable content with a focus on topic over search term.
If you show a different piece of content to search engines and users, this is known as cloaking. This is often done by spam websites to try and make that content rank for a range of search terms, regardless of the actual content.
It’s hard to get away with plagiarising content off another website these days as search engines tend to pick up on it pretty quickly. You want your SEO and digital marketing for electrician company content to be high-quality, original and meaningful – if it isn’t, it probably needs revising. You want your readers to be able to trust you and to value your content.
The practice of hiding keywords on a web page by changing the text colour to match the background is a black-hat SEO and digital marketing for electrical experts tactic. It can frustrate users as the page will appear in the search results, but then they’ll realise that the content is not related to their search query.
One of the oldest tricks in the book, posting a link to your website in the comment section of a blog or website is a black-hat trick. It’s not as common of a SEO and digital marketing for electrician business tactic these days as search engines notice it almost immediately and discount them. Nonetheless, some people out there still do it. But it’s a spammy way to try and get links that you should try to avoid.
Manipulating structured data
Structured data allows you to alter how your content appears on results pages. For instance, you can add a page which shows a recipe or podcast. This is fine – the problem arises when you give incorrect information in this data in order to trick search engines – and your users. For example, someone using this black-hat SEO and digital marketing for wiremen practice might give themselves a 5-star review on a review site and then add this to the structured data. Odds are Google will find out and penalise you, so avoid this.
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