Keyword stuffing involves loading your content (i.e. blog posts, web pages) with keywords that don’t read as natural in order to try to get the website to rank higher in search results. For example:
“We sell premium hair care products. If you need premium hair care products, be sure to visit our online store or get in touch with our premium hair care products experts.”
It doesn’t add value, it’s annoying to read and it can also get your website penalised. Instead of overusing keywords and their synods, SEO and digital marketing for wiremen should aim to craft informative, valuable content with a focus on topic over search term.
If you show a different piece of content to search engines and users, this is known as cloaking. This is often done by spam websites to try and make that content rank for a range of search terms, regardless of the actual content.
It’s hard to get away with plagiarising content off another website these days as search engines tend to pick up on it pretty quickly. You want your SEO and digital marketing for electrician company content to be high-quality, original and meaningful – if it isn’t, it probably needs revising. You want your readers to be able to trust you and to value your content.