Boost online visibility and grow your client base with our local SEO and digital marketing for electricians.
We get you noticed in search engine results.
You want more clients, and we make it happen with our SEO and digital marketing for electricians – it’s one of the best ways to stand out from your competitors.
When your would-be customers Google search for “lighting fixture near me”, which businesses show up in the search results? If you don’t appear on the first page, there’s no way they are going to find you – they are going to run straight into your competitors’ arms!
Of course, getting onto page #1 is no easy task; it doesn’t happen overnight. You need to hire a team that knows what they are doing and does it well (steer clear of dodgy black-hat agencies!).
We deliver white-hat, effective SEO and digital marketing for wiremen, minus the lock-in contracts. Our team works week-after-week to ensure your website gets to and stays where it should – on the first page of search results. This means more hits and more customers for you.
The benefits of SEO and digital marketing for electrical technicians
From improved visibility to a greater conversion rate
Over 90% of SEO and digital marketing for electrical technicians content on the internet doesn’t get any traffic through Google. The Top 5 search results get nearly 70% of all hits.
Using our services comes with a multitude of benefits, including:
- Relevant, organic traffic
- More leads
- Higher conversion rate
- Improved brand awareness
- Better brand reputation
- Strong return on investment
But how does it all work?
THE TECHNIQUES WE USE
What search engine optimisation involves
While we use a number of strategies in our SEO Sydney team and digital marketing for wiremen, one of the most basic things we do is perform keyword research – that means figuring out the optimal search terms to target for your business. While we personalise these keywords for each of our clients, some examples of what we might use to get you more leads include:
- “electrical technician near me”
- “wireman in North Sydney”
- “affordable lighting installation”
- “best electrician in Sydney”
- “air conditioner repair fast”
Once we’ve figured out the best keywords for your business (i.e. considering what your prospective clients will be looking up) we will then make sure that your website is optimised for SEO and digital marketing for electricians. This helps ensure that search engines such as Google know that your website is a good source for those keywords – and ranks you accordingly.
After a few weeks to months of optimising your website and working on link building, your website should start to rise in the search engine rankings. This means that more people will be directed to your company instead of your competitors.
Some of the White-Hat techniques We Use Are
Keyword Research
We research the ideal keywords for your business by asking the right questions about your services, vision, goals and values. We also look at the data – what are people searching for, and how many searches are there? From this information we can determine the best SEO and digital marketing for electrical technicians terms to target.
Competitor Research
A competitive analysis is a great way to assess your rivals and figure out how to make you stand out from them. We look at what they are doing and consider how to make your website unique. For example, we might find that your competitors are posting four blog posts a week and you’re only posting one a month. We could then decide to write you more blog posts to boost your standing.
Link Building
This involves getting other websites to link to your website. The more links to your website that exist, the more likely search engines are to rank you higher in the results page. This SEO and digital marketing for wiremen technique can be done by establishing relationships with other online creators and publishing guest posts for different online publications.
Website Optimisation
Website optimisation requires us to make changes to your website in order to boost its ranking in search engine results. Google considers a range of factors when it ranks a website, including mobile-friendliness, content quality, keyword selection and other more technical concerns. We do all we can to make sure your website is ready for search engines to crawl.
The process
Start seeing results in six simple steps
Step One: Request a free quote
Simply fill out our online form or shoot us an email and we’ll respond ASAP with a free SEO and digital marketing for electricians quote. We will also give you a call to have a chat with you.
Step Two: Respond to proposal
After our discussion you should receive a personalised proposal in the next business day. Read through it and let us know if you want to go ahead with the campaign.
Step Three: We begin our research
We will then start our work researching your competitors and the ideal search terms to target for your business.
Step Four: First payment
Once you have paid us your initial monthly payment we will go ahead with your SEO and digital marketing for electrical experts campaign. You can cancel at any time, but we’re pretty confident you will want to stay with us once the results start coming in!
Step Five: Campaign
Your campaign will then be underway. We will use a combination of techniques including website optimisation and link building in order to get your company noticed by search engines. Simply sit back and wait for the clients to start coming in.
Step Six: Results
It can take a few months before you start to get strong SEO and digital marketing for electricians results, but they’ll only get better as time goes on. This is because the longer your website has been published, the better search engines will perceive you – they see you as being more reputable and experienced. Results tend to be long lasting, and as long as you keep working with us we’ll keep working to on our SEO and digital marketing for wiremen to maintain your business’ search ranking.
Black-hat techniques to watch out for
Curious as to what black-hat techniques are and why you
should avoid them?
The baddies of the SEO and digital marketing for electrical experts world, black-hat techniques use a number of shady tactics to boost your search engine ranking. They defy and manipulate search engine guidelines by using poor quality content and spammy practices.
However, they rarely work in the long-term, as search engines like Google generally end up figuring out that you are using dodgy practices and end up penalising or disqualifying your website.
Some examples of black-hat SEO and digital marketing for electrical technicians tactics include:
Keyword stuffing
Keyword stuffing involves loading your content (i.e. blog posts, web pages) with keywords that don’t read as natural in order to try to get the website to rank higher in search results. For example:
“We sell premium hair care products. If you need premium hair care products, be sure to visit our online store or get in touch with our premium hair care products experts.”
It doesn’t add value, it’s annoying to read and it can also get your website penalised. Instead of overusing keywords and their synods, SEO and digital marketing for wiremen should aim to craft informative, valuable content with a focus on topic over search term.
Cloaking
If you show a different piece of content to search engines and users, this is known as cloaking. This is often done by spam websites to try and make that content rank for a range of search terms, regardless of the actual content.
Plagiarised content
It’s hard to get away with plagiarising content off another website these days as search engines tend to pick up on it pretty quickly. You want your SEO and digital marketing for electrician company content to be high-quality, original and meaningful – if it isn’t, it probably needs revising. You want your readers to be able to trust you and to value your content.
Invisible keywords
The practice of hiding keywords on a web page by changing the text colour to match the background is a black-hat SEO and digital marketing for electrical experts tactic. It can frustrate users as the page will appear in the search results, but then they’ll realise that the content is not related to their search query.
Comment spam
One of the oldest tricks in the book, posting a link to your website in the comment section of a blog or website is a black-hat trick. It’s not as common of a SEO and digital marketing for electrician business tactic these days as search engines notice it almost immediately and discount them. Nonetheless, some people out there still do it. But it’s a spammy way to try and get links that you should try to avoid.
Manipulating structured data
Structured data allows you to alter how your content appears on results pages. For instance, you can add a page which shows a recipe or podcast. This is fine – the problem arises when you give incorrect information in this data in order to trick search engines – and your users. For example, someone using this black-hat SEO and digital marketing for wiremen practice might give themselves a 5-star review on a review site and then add this to the structured data. Odds are Google will find out and penalise you, so avoid this.
Why use our services
Years of experience and a growing list of satisfied clientele
- An affordable and long-term solution to your advertising needs
- Personalised campaign tailored to your requests
- Ethical, white-hat SEO and digital marketing for electricians
- Avoid unethical black-hat tactics which can get websites banned or disqualified by search engines
- Quality, valuable content which boosts brand authority and organic traffic over time.
SUMMARY
Ready to take your website to the next level? Get in touch to find out you can benefit from our SEO and digital marketing for electrical companies – we’re always up for a chat!
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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