In today’s digital marketplace, traditional marketing has largely been replaced. Search engine optimisation – or SEO for doctors – is an essential marketing and communications tool that increases your online visibility and directs more traffic to your website.
Given that 91% of online content receives no traffic from Google, getting your website listed on the first page of search results is crucial for getting traffic – if it’s on page two it’s unlikely that anyone will ever see it!
The first five search engine results on page one receive 67.6% of clicks, while the final five get just 3.73%.
So how do you get to the top?