Blog and website page interlinking are also incredibly pertinent, and they increase the amount of time that the Google bots spend crawling through a website, which means that they will be assigned a higher quality rating on the search engine page results.
Every 24 – 48 hours, Google will send bots out across a website, and check for updates and changes. As fresh content is pushed on a standard intermittent basis, page ranking results are held fast.
Metadata in websites is markedly critical, and this sets up the relevant keywords that are analogous to a website, and for an end user this is part of where Google spiders analyse the content relevant to the metadata.
An end user who is searching for a particular object and will enter in a search string with buying intent, and this will affect the results returned on the search engine results page. When SEO is done smoothly, the shopper is quick to be able to find and purchase what they immediately require.
It is imperative that SEO is applied to a website, in order to make the best return on investment for a particular website to become a financially viable cash generating machine.
Keywords that are relevant to the particular content on a website will be stacked up against the titles and headers, and content found in the following pages.
Latent indexing (or similar content to what is being searched for) is also analysed by crawl bots, and long tail search strings are also of benefit to be placed in website content. Videos embedded into websites are a huge boost to SEO, as most of the traffic on the Internet is now directed to video channels.
SEO is about the creation of the best possible website experience for an end user, evaluated against industry standards for quality.
The better the user experience quality rating for certain keywords and topics, the higher the statistical probability that the search engine results page will display that website to an end user.