Trust, credibility and authority
Ranking higher up on Google search results means your website has more trust and credibility. Because of all the backend work required to make a website rank well, great content is played on your website with quality backlinks being used to enhance authority. Every element on the webpage is optimised including the images and other on-page elements. There is no substitute for great content. Well written text is the means by which you will reach and engage with your audiences.
Whilst all of this sounds amazing, changing your website and influencing its positive ranking signals does not happen straight away. It takes time and sustained effort, which is why you should stick with SEO and digital marketing services for catering & suppliers in the long-haul to keep enjoying its benefits.
Visits need to be converted into customers, so ensuring that content is in line with customer expectations is an important priority.