Search engine optimisation is by no means a new thing in the world of marketing. Since the mid-1990s, marketers have been looking at ways to build a website’s dominance in search listings. It’s undeniable that Google has a large say in this matter. Indeed, changes to their algorithm are often followed by a wave of changes to keyword practices and headaches for marketing specialists.
Keyword optimisation is all about content. If you want the best SEO for bookkeepers and accountants, you’ll need to be framing your content around “keywords.” Essentially, these phrases are designed to reflect what users are searching when they need services like yours. It could be something like “financial auditor” or something more specific like “commercial auditor in Parramatta.”
At the end of the day, the keywords that you choose to target should be keywords you believe you can exceed in. More specific phrases obviously represent a smaller target market; however, this could mean that it is easier to cement the top spot in these search phrases. Alternatively, you could pursue broader keywords in order to tap into a larger pool of searches; however, you’ll naturally come up against more competition.
