Search engine optimisation works by optimising your website for keywords relevant to your business in order to get ranked higher in search results for those keywords. For instance, SEO for bankruptcy lawyers might target search terms such as “debt solutions near me” or “financial solicitor in Sydney” – anything that your potential clients are likely to be searching for.
Search engines such as Google scan every website to assess how relevant they are for specific keywords; the more relevant, the higher they will rank in the results page.
We perform website optimisation to ensure that your business adequately targets these keywords. We also ensure that your website offers a great user experience with high-quality content in order to keep your audience engaged and turn clicks into conversions.
Organic traffic via search engine results is the most powerful form of traffic, resulting in greater clicks and conversions than PPC advertising.
Search engine optimisation’s ROI is easily measured through how much traffic your website is getting and what your website ranks for a given search term.