As you probably know well, the car sale industry is highly competitive, and grabbing just a few extra high-value customers could make a huge difference to your bottom line. Naturally, trying to attract as many initial inquires as possible is very important since capturing the initial interest of the prospect is what needs to be built upon to make a sale.
When someone is shopping for a new car, they are likely going to spend a decent amount of time comparing different options and dealerships available to them. When they do a Google search for something like “cars for sale”, then you want to appear as high as possible in that search results page, so that you are one of the first businesses they discover.
As people go on their shopping journey and browse different websites, they will eventually start to gravitate towards certain options and begin to become invested in the customer pipeline. Once someone is already deep into the pipeline of another business, it can be incredibly hard to coax them out to look at your offers.
This is why capturing the customer on their initial Google search is so important and will represent a significant portion of new inquiries. This is why investing in SEO and digital marketing for car dealerships is absolutely essential for your business.