If you run a babysitting clinic, then you’ll know full well the stresses of taking care of kids and infants. Your days can be long, tiring and incredibly stressful. Naturally, you just want to be focusing on the things directly related to your business. Digital marketing is the furthest thing from your mind, especially when you’re getting up at 5am to open your clinic for before-school supervision.
Having said this, SEO for child care centres is a very important part of a successful business model. A lot of parents want to return to work as soon as possible, which can be complicating if the parents are struggling to find a suitable babysitting clinic. The internet is their primary source of information. Sure, they might ask friends and family about local clinics, but it would be rare for the parents to not consider doing a quick Google search. As a result, you want to ensure that your online presence is strong and competitive. Parents are on the go and the internet is an effective way to get information quickly.