When you’re agonisingly trying to balance your debits and credits on a specific ledger account, you’re probably thinking “what is the point?” The same question can sometimes be extended to keyword optimisation. Well, there is a lot of value in optimising your website for specific keywords and phrases. Is it a quick process? A lot of the time, it isn’t. There is no doubt that SEO for accountants requires a lot of patience, both on your end and our end. But nothing quite rivals rising levels of organic website traffic.
You’ve probably heard a lot about the importance of getting on the first page of Google. It’s quite easy to understand how much your firm can benefit by being on the first page of Google. Think about it this way: when was the last time you clicked onto the second page of Google? If it is something you do often, then you’re not a conventional web searcher. In fact, the drop off in traffic compared to the first and second page of Google is immense. Getting onto that first page gives your firm, brand and its domain a massive boost in terms of visibility.
Moreover, specialised SEO for accountants allows you, as the manager of a financial firm, to connect with your local customers. If you run a business out in the Hills District, there is no real value in people from the CBD area seeing your website. You’re not a local business and they probably won’t be making the effort to travel out of the city for consultations. Instead, you need to be targeting location-based keywords, to trigger results and traffic with users that will more likely get in contact with your team.