SOME OF THE THINGS WE LOOK AT
1. Implementation and set-up of click-fraud and click banning software.
2. Improving core keyword quality score.
3. Cost per click modelling vs Conversions
4. Specific keyword targeting rather than broad match and loose targeting
5. Landing page content and optimization around this content
6. Look for low hanging fruit, lower cost traffic for Google Ads
7. Optimizing ads based on geography, gender & time of day
8. Observing for new keyword opportunities