Search engine optimisation is an extremely important tool to incorporate into your marketing strategy. Most businesses stop at optimising their website for search engines. But why not go one step further and use similar search engine optimisation tactics for your blog content as well?
This will ensure that your blog becomes more visible and hopefully results in more traffic (also, if your blog is attached to a business, then hopefully more traffic to your business website and an increase in sales).
The top 5 ways to best improve your SEO for your blog content
1. Identify and make use of keywords
It is important that you choose the most relevant SEO keywords for your blog topic and target them directly. Put the most important keywords in a place where they will have the most significant impact for both those reading your blog and search engines scanning through your content.
You should try to include keywords in various areas of your blog content including; in the title, in any headings or subheadings you may use, both the first and last sentence of the blog and in the title tags/ meta description.
However, it is vital not to stuff in too many keywords, stick to a few important keywords to ensure your main message from your blog is easy to find.
2. Use the best meta titles and descriptions
These titles and descriptions inform the reader and the search engine what is on the page and in the content (which is why it is important to include keywords here).
These will also show in search engine results so it is important that the best possible titles and descriptions are used. The meta description should match all the content in your blog.
This way, search engine results for your blog will be a better match.
3. Use social media
Just as social media is important to utilise for your business, it is also important for your blog content as well. Using social media will assist in connecting you with more people who may be interested in reading your blog.
Also, by interacting with users on social media there is more likelihood that you are able to build a following of readers.
4. Optimise images
It is not all about optimising the content of your blog, but also the images (and yes, you should be including images throughout your blog).
To optimise a photograph you need to include important keywords in its file name, as well as filling out the alternate text field (this is where you write an accurate description of the image). Also, image ALT tags are important as well!
5. Optimise the URL
This is one of the easiest methods to optimise, however it is often overlooked. The URL of your blog should include the main web address and then keywords from your blog content (for example on the SEO Shark website, the blog topic “Reasons why your business should invest in SEO” has a URL of www.seoshark.com.au/why-you-need-seo).
Optimising the URL will assist search engines in determining what topics are expressed on any give web page.
As a content writer, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.