meta tags

Are Meta Tags Important for SEO?

Meta Tags for SEO

The concept and use of Meta tags are something many people do not understand. The use of meta tags for SEO has been relegated to the background as a result of a lack of proper information about these tags. However, researchers have shown that these tags have a serious impact on the results you derive from your internet and affiliate marketing.

A Meta tag can be defined as any HTML tag, which is normally placed at the summit of any web page. They are placed at the head of these pages, to give the search engines the metadata that will help them to give the user a better search experience.

meta tag for seoThe most important function of these codes is to give proper information about the page to the search engines. Apart from the title tag, all the other Meta tags are invisible in the web page.

While these Meta tags are invisible to visitors who come to your site, they are very visible to the search engines, and they contain all the useful information about each particular page. If you wish to view the Meta tag of your page, just right click, and click on the page source. This will reveal the Meta tag to you. It will normally come in the form of a mixture of characters, codes, signs and lines. It normally comprises of a Title Tag, Meta Keywords Attribute, Meta Description Attribute and Meta Robots Attribute, all separated by signs.

The title tag

This is the first and most important of all the Meta tags, and it has a very serious impact on your website’s SEO and ranking. This is the text that will appear at the top-most part of your browser.

Meta keywords

Meta keywords also appear on your page. They offer the services of impacting on the SEO quality score. However, apart from this, the Meta keywords also have some values and attributes from Yahoo, though Google might not value them any longer. Another impact is that when it comes to site search ranking, many sites regard the Meta keywords, and Meta attributes highly. With this, you have the leverage of controlling how visitors access pages when they search for your site. To achieve this, you have to work on your met keywords, by selecting the rightful one.

Meta description tags

This has one very big importance, and that is performing the function of your ad in the organic search results. It can be seen as a complete search engine description of your web page when search queries are made.

Meta robots attribute

This is the Meta tag that gives information to search engines about what they should do with the web page in question. It comes with an index or no-index command, which indicates whether your web page should be shown in search results or not.

The next is the follow and no-follow attribute, and here, it controls the activities of the search results as they concern the links on your web page. The follow or no-follow tells the search engine whether the links on your web page are trusted and can be followed or not, and it obeys this when given.

The result is that the Meta tags can affect your quality score in search engines. They can have a serious impact on your search rankings through the title tags. They also determine the configuration of your site and perform the services of an organic ad text.

For you to achieve good things with these Meta tags, you have to generate keywords with a Meta generator, and with this create a very logical keyword list for your site, always targeting the right keywords.

Lucas Bikowski
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Lucas Bikowski

SEO Expert at SEO Shark
Lucas specialises in: SEO (Search Engine Optimisation), link building, AdWords, social media, web development, business branding and reputation management.
Lucas Bikowski
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