marketing strategy

Reasons to Use Email Marketing in Your Web Strategy

Options for Promoting a Business

goalIf your business is going to succeed and thrive in the 21st century, then it is vital that you have an internet strategy to promote your company. The era of the Yellow Pages has passed, and if customers who want the products or services your business offers are to find you, then your company needs to have a strong internet presence. One of the best ways to develop a strong presence is to promote your business online.

There are several options for promoting your business online, many of which are inexpensive or free, which makes them readily available for even the smallest of businesses to use for promotions. A broad web strategy that includes social media sites, local directories and achieving better positioning on search engine results pages can help your business find and connect with potential customers. However, one of the oldest strategies used to attract attention should not be neglected for some of the newer internet marketing ploys. Email may be an ‘old-fashioned’ way to reach customers, but it can still be very effective.

Reasons to Use Email Marketing

Using email as a part of your overall web strategy is still a very effective tool. It allows you to target your customers, because most of your web visitors have email accounts. Only about half of your website’s visitors have Facebook or Twitter accounts. Many people check their email more than once per day via their computer, smartphone or tablet PC. It is a good way to get their attention, and email marketing can help your business grow.

goalUse Email to Target Customers

Another reason to use email for advertising your business is that it is still the primary communication tool used by businesses. The goal of using a web strategy is to find customers and, if your target is other businesses, email is where they can be found. Using email to market your products or services makes sense for that customer base.

Accessibility to Customers

Whenever you send someone an email, it is always accessible to them until they delete it from their account. Even if it is sent directly to their spam file, they will still be able to find it and read your emails. While you need to use tools such as Twitter and Facebook in your web strategy, the tweets and posts you write are not always available to your customers, because the feeds from those sites are constantly updated. Your customers could miss those tweets and posts, whereas they won’t your emails.

Don’t make the mistake of dismissing email marketing as a viable part of your web strategy. If you do, you will be missing a chance to gain customers for your products or services. Email marketing can be used to offer customers discounts and inform them about new products. Although Facebook, Twitter and other social media sites may tout themselves as the best way to target customers, email marketing still has its place, and it is often more effective.