Customer loyalty is vital for brands to survive in industries fuelled with heightened competition – allowing them to retain meaningful relationships with buyers. A brand invested in customers creates a unique proposition through customer loyalty programs online.
Customer loyalty programs have been traditional additions to the marketing mix, but they are undergoing a contemporary transformation – with an Internet-driven twist. Follow these crafty plots to digitally transform customer loyalty through smart web analytics.
Personalise Loyalty Rewards
One of the biggest advantages coming out of web analytics is the ability to measure and understand customer wants and desires. This allows you to create personalised content and rewards designed specifically to excite your clients.
With web analytic tools, you can analyse consumer behaviour patterns and can offer rewards based on past money-driven exchanges, survey reactions and shopping regularity.
Personalised rewards is a good way to show your customers that you’re paying attention to them and ensures that you give them what they desire. When you’re this invested in customer experience through loyalty programs, you’ll find your business forging significant long-term relationships with your target audience.
Develop The Ability To Retain Customers
Web analytics is designed to make you smarter because it furnishes you with valuable customer insights that you may not have previously had. If you’re privy to your customer’s buying behaviour by injecting web analytics into loyalty programs, you’ll gain insights into his/her motivational drivers. You can use these motivational drivers to retain their loyalty.
For example, if you sell clothes and you notice a customer looking for specific types of products, you can target your communication in a manner that builds the efficacy of these products from your brand for long-term retention.
Create Focussed Product Recommendations
Web analytical measurements of customer loyalty programs allow you to draw interest through focussed product recommendations. Presenting a broad picture of all your offerings may cause your customers to lose interest after a period, but focussing product communication based on level of interest will help you send the right messages. Analysing your website – enabled loyalty programs closely will allow you to gain access to specific information:
- Purchase histories
- Purchase value
- Purchase frequency
This level of data will help you make intelligent decisions when seeking to provide enhanced value through focussed product recommendations for your customers.
Offer Season-Friendly Promotions
Web analytics give you enough insight into customer purchases, so you can use them to promote season-friendly products through online loyalty programs.
Conveying the right offer at the right time will increase promotional redemptions at specific times, allowing you to benefit from a consistent buying pattern, instead of barraging customers with everything at once and losing out on potential business.
These crafty plots will help you digitally transform your customer loyalty through web analytics.
As a content writer at SEO Shark, Tom is tasked with creating original written content for clients. From his experience in designing blog content and landing pages, Tom has developed a passion for digital marketing campaigns, particularly the use of social media in building brand capabilities. Tom enjoys research and keeping up to date with current news stories, particularly in the realm of sport, social media and business.