Why Local SEO is Important
When you’re considering an internet strategy for your brick-and-mortar business, you need to make sure your site is using a strategy that will attract customers in your local area. If you offer delivery services across the country or around the world, you can take a chance on attracting customers from all over the globe, but if your business is focused in your local community, you need local customers. Attracting web visitors from 3,000 miles away is not going to help you increase your company’s sales, but using local SEO services can help you find local customers.
When you employ local SEO services to your website, you can help your business website rank better on search engines like Google, Bing, and Yahoo. A better ranking means that the link to your company’s site will appear higher on the search engine’s results page, which makes it easier for customers to find your site. Most customers will click on one of the first links they find instead of searching through multiple pages of results to get information on products or services.
Local SEO Tactics
One of many ways to attract attention from local customers is to embed geographical keywords in your website’s content, like your blog. By doing this, you will help to narrow down web visitors to those who are most likely to use your services: people who live in your local community. If you sell pizzas, you don’t want to attract visitors that are hundreds of miles away, and you may not even want to attract them if they live 50 miles from your pizzeria. Using specific geographical keywords, like the name of your city or street, will help find people in your local community.
Placing your business’s information on local directories and Google Maps is another good way to find local customers for your business. When customers want to locate a business offering the products or services they need, they will be able to use a local directory of find your phone number, address, and hours of operation, and a link to the business website. Reviews of your company may be included as well, which can help attract customers.
A listing on Google Maps will help your customers pinpoint your location on an interactive map of your community. By zooming in on the map, they will be able to see the cross streets and determine the easiest route to take to reach your business. Google Maps is a good tool, as it works on mobile devices, which seem to be in everyone’s hands these days.
Local SEO is Vital
If you have a brick-and-mortar business, it is vital that your local SEO strategy concentrates on local tactics to help find customers to increase your sales. Attracting web visitors located thousands of miles away will not help increase your business. By using geographical keywords in web content, and listing your business on local directories and on Google Maps, you increase your chances of finding local customers.